Manager, FP&A - Brand

Provide Finance Director and Brand team on brand performance and marketing expense (MaEx) analysis in a practical and timely manner. Responsibilities include :

• Brand financial performance insights through scenario and sensitivity analysis per category or article level.
• Go-in margin analysis and modelling with close collaboration with MOPs and Demand planning.
• Understand category performance through PVM analysis to identify R&O and impact on margins.
• Partner with the Brand Head to deliver MaEx annual plan, budget, and forecast, and drive rigor on accuracy of marketing spend.
• Collaborate with brand team and SEA FP&A on regular MaEx reporting and analysis (E.g. actuals and forecast).
• Support assessment on commercial effectiveness of SWB investments and impact on markdown and margins.
• Perform ROI analysis on marketing spend for Brand investment decision support.
• Develop engaging reporting tools and enhance reporting capabilities on category management.
• Plans and controls the Brand team OOH incl. but not limited to PEX, T&E, etc.
• Collaborate with country team and SEA Demand Planning team in terms of alignment between the monthly IBP and RFC process, ensures consensus between Brand and Sales forecasts.
• Liaise with NTP and support the brand team with negotiations for marketing spend.
• Support in ad-hoc brand reporting and analysis per business needs.

FP&A Responsibilities include :

Requirements :

Qualifications :

We are an equal opportunities employer and welcome applications from all qualified candidates. We are committed to providing a workplace that is free from discrimination and harassment.

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