Senior Regional Marketing Executive

About the Role

We are seeking a highly motivated and results-driven Senior Regional Marketing Executive to join our team in Malaysia. In this role, you will be responsible for leading go-to-market (GTM) marketing activities for a key client in the financial industry, with a focus on both their B2C (Retail) and B2B (Partnerships) segments in a key regional market. You will play a crucial role in building the brand and driving growth across the region by executing impactful marketing strategies tailored to the local market.

Key Responsibilities

• Go-to-Market Strategy : Develop and execute comprehensive GTM marketing plans for new product launches, promotions, and brand initiatives within the B2C and B2B sectors of the financial industry.
• Campaign Management : Lead the planning, execution, and monitoring of marketing campaigns across digital, social, and offline channels to drive customer acquisition and engagement for the client.
• Content & Asset Development : Create compelling marketing content and assets, including website copy, social media posts, email newsletters, and press releases, that resonate with the client's target audiences in Malaysia.
• Partnership Marketing : Collaborate with the Partnerships team to develop and implement co-marketing initiatives and promotional campaigns that support business development goals.
• Data Analysis & Reporting : Track and analyze the performance of all marketing activities, providing clear insights and recommendations to optimize future campaigns and improve ROI.
• Event Coordination : Plan and execute regional events, webinars, and promotional activities to increase brand visibility and generate leads.
• Brand & Compliance : Ensure all marketing materials and campaigns align with the client's brand guidelines and are compliant with local financial regulations, maintaining brand integrity and consistency.

Qualifications