Base Management Specialist

About the Role

This position reports to : Head of Base Management

We’re hiring a Base Management Specialist to take customer retention and engagement to the next level. In this role, you’ll develop and execute strategies that strengthen loyalty, reduce churn, and grow customer lifetime value. You’ll be at the center of designing upsell campaigns, preventing downgrades, and ensuring our customers stay delighted.

What You’ll Do

• Customer Engagement & Retention – Build programs that increase loyalty and lifetime value, delivering offers and experiences that matter
• Upsell, Downgrade & Churn Prevention – Design, launch, and optimise campaigns to drive upsell revenue and reduce attrition
• CRM Ownership – Use CRM tools to track customer journeys, segment audiences, and personalise campaigns
• Data & Insights – Build models or work with analytics teams to generate financial / analytical insights, with regular reporting and optimisation
• Cross-Functional Collaboration – Partner with sales, marketing, operations, and the wider base management team to align campaigns with business objectives
• Gather and share customer feedback to improve products, services, and policies

What We’re Looking For

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