Are you already using AI to create better content, faster?
We need someone who already treats AI as their creative co-pilot, not just a spell-checker. If you're using AI to ship 3x more content without burning out, we should talk. At StoreHub, we're pioneering AI-powered marketing in Southeast Asia. We're not looking for AI-curious – we need someone who's already AI-capable and ready to push boundaries. The Reality Check
This role requires proven AI fluency.
By that, we mean : You use AI tools as naturally as you use Canva You've built personal workflows that save hours weekly You can show real examples of AI-amplified content You're already experimenting with advanced features We're NOT expecting : Machine learning knowledge Building complex AI systems from scratch What You'll Do
Produce high-quality content across social media, blogs, paid ads, and videos – using AI to multiply your output without sacrificing quality Turn one merchant story into 20+ pieces of platform-optimized content Build and maintain prompt templates that ensure consistent brand voice Use AI for research, ideation, first drafts, and creative variations Own Our Social Media Presence (With AI Enhancement)
Manage Facebook, Instagram, LinkedIn, YouTube, TikTok, Xiao Hong Shu, and Spotify Use AI tools to identify trends, optimize posting times, and predict content performance Build semi-automated workflows for community management while maintaining authentic engagement Launch new channels with AI-first strategies Drive Strategic Growth
Partner with Product Marketing on GTM launches, using AI to accelerate content production Support Acquisition team with AI-generated ad variations and testing at scale Use data and AI insights to continuously optimize content strategy Run experiments 10x faster by leveraging AI for rapid iteration Work with video team on content shoots, then use AI to maximize footage value Share AI workflows and train team members on your best techniques Build reusable systems that make everyone more productive What You Already Have
Must-Have Skills
Proven AI fluency : Daily use of AI tools (ChatGPT, Claude, Gemini, etc.) for 6+ months Marketing excellence : 1+ years in social media, content creation, or related field Content creation skills : Strong writing, basic video editing, and design sense Platform mastery : Deep understanding of social media algorithms and best practices Malaysian market knowledge : Cultural nuances and what resonates locally Language skills : Excellent English and Bahasa Malaysia Must-Have AI Capabilities
Show measurable productivity gains from AI use Comfortable with context & prompt engineering beyond basic queries Experience combining multiple AI tools for better outputs Already using AI for content ideation, creation, and optimization Bonus Points
Proficiency in Mandarin or other languages Advanced design skills (Adobe Suite) Experience with AI tools beyond ChatGPT (Midjourney, ElevenLabs, Runway, etc.) Built automation workflows using Zapier, Make, or similar What makes working at StoreHub awesome (and refreshing!)
Our people
StoreHub is one of Southeast Asia's fastest growing technology companies, serving over 17,000 businesses across the region. Our mission is to enable everyone, big or small, to build successful businesses. We automate operational excellence and customer growth on our merchant platform for omnichannel retail and F&B, with products such as the Cloud-Based POS, Inventory Management System, Online Ordering and Loyalty Automation. To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage. Researching careers? Find all the information and tips you need on career advice.
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Social Media Specialist • Kuala Lumpur, Malaysia