Responsibilities
- Develop and implement marketing strategies to promote vehicle sales and enhance brand awareness.
- Conduct market analysis to identify target customer segments and new business opportunities.
- Plan yearly marketing budgets and campaigns aligned with company objectives.
2. Marketing Campaigns & Promotions
Design, execute, and monitor online and offline marketing campaigns (social media, events, print, digital ads, etc.).Coordinate product launches, test drive events, roadshows, and showroom activities.Liaise with media, advertising agencies, and creative partners for promotional materials.3. Sales & Business Support
Collaborate closely with the Sales Department to generate leads and support sales conversion.Monitor competitors’ marketing activities and pricing strategies.Develop sales tools such as brochures, catalogues, and promotional videos.Manage digital presence : website, social media platforms, SEO, and online advertising.Oversee CRM systems and customer engagement initiatives to maintain brand loyalty.Track customer feedback and online reviews for continuous improvement.5. Reporting & Performance Tracking
Analyze campaign performance and ROI; prepare monthly marketing reports for management.Measure market trends, brand perception, and customer satisfaction levels.Supervise and guide the marketing team.Train staff on marketing strategies, product knowledge, and customer communication.Coordinate with dealerships and branches for consistent branding and messaging.#J-18808-Ljbffr