Assistant Marketing Communications Manager
Carlo RinoKuala Lumpur, Kuala Lumpur, Malaysia18 hours ago
Job descriptionPlan and execute offline marketing initiatives including events, activations, partnerships, and traditional advertising campaigns. Oversee visual merchandising strategies to ensure retail displays and in‑store experiences align with campaigns and consumer insights. Optimize product placement, traffic flow, and in‑store communication to maximize impact and sales. Build and maintain strong relationships with media, journalists, influencers, and agencies to secure positive coverage. Develop and execute PR strategies to boost brand visibility, credibility, and equity. Identify opportunities for collaborations, features, and partnerships that enhance brand exposure. Degree in Marketing, Communications, Business, or related field. 4–6 years of progressive experience in marketing communications or A&P, with at least 2 years in a leadership role. Proficient in English, Bahasa Cina, and Malay. Proficiency in Bahasa Cina is required for effective communication with Bahasa Cina‑speaking clients. Proven expertise in brand management, integrated marketing, digital campaigns, and PR. Strong understanding of the retail landscape, consumer behaviour, industry trends, and best practices.
Strategic Planning & Brand Management
- Develop and implement comprehensive marketing and communication strategies aligned with brand vision and business objectives.
- Oversee all aspects of brand management, including positioning, messaging, and visual identity across multiple channels.
- Lead high‑impact marketing projects, ensuring timely delivery, cross‑functional collaboration, and budget adherence.
- Track and analyze campaign performance, providing actionable insights to optimize effectiveness.
- Lead digital marketing strategies across social media, email, SEO / SEM, and online advertising.
- Drive audience engagement, conversions, and loyalty through data‑driven campaigns.
- Oversee creative development, photography, and videography to deliver high‑quality, brand‑consistent assets.
Offline Marketing & Experiences
Media Relations & PR Development
Job Requirements
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Assistant Marketing • Kuala Lumpur, Kuala Lumpur, Malaysia
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