Senior Executive, Marketing (FMCG)

This job is for a Senior Executive in Marketing for a fast-paced consumer goods company. You might like this job because you'll shape brand strategies, lead creative campaigns, and collaborate to drive sales while staying ahead of market trends!

• Support the development and execution of annual brand plans and strategies.
• Translate business goals into consumer-facing brand initiatives that build awareness, trial, and loyalty.
• For Assistant Manager level : Lead brand planning and portfolio strategy, ensuring alignment with commercial and channel priorities.
• Drive 360° marketing campaigns across digital, retail, PR, influencer, and experiential channels.
• Manage creative development, media planning, and content production in collaboration with internal stakeholders and external agencies.
• Ensure consistent brand messaging and visual identity across all consumer touchpoints.
• Monitor brand performance indicators including sales, volume, market share, and ROI.
• Collaborate closely with Sales, Trade Marketing, and E-commerce teams to drive integrated brand-commercial execution.
• For Assistant Manager level : Lead monthly brand performance reviews and weekly brand syncs to recommend corrective actions to achieve targets.
• Leverage consumer and market insights to shape campaign messaging, product positioning, and brand experiences.
• Participate in the ideation and development of new products, packaging, or formats.
• Contribute to the innovation pipeline by identifying emerging consumer needs and trends.
• Manage campaign budgets, vendor costs, and reporting with discipline and accuracy.
• Ensure timely execution of marketing initiatives and track campaign KPIs and performance outcomes.
• Maintain strong working relationships with agency partners, media vendors, and internal stakeholders.

Job Requirements

Qualification and experiences

Skills

Communication

Project Management

Stakeholder Engagement

Brand Positioning

Marketing

Company Benefits

Employee Discount

Enjoy employee discounts on beverage, merchandise, etc at all outlets across Malaysia.

Employee Perk Programmes

Establishment of corporate benefits to offer exclusive discounts or benefits to each employee.

Health and Wellness

Out-patient care and in-patient care are covered for all employee including ongoing wellness programs & activites.

Job training and continuing education help to fuel employee career growth.

Extension Leave Benefits

Provide more generous with their leave days. We have more than 6 other types of leave!

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