General Manager (Fashion Retail)

Job Description

Role Overview :

We are looking for a highly experienced General Manager to lead and scale a fashion retail brand. This leadership position holds end-to-end responsibility for business strategy, retail operations, merchandising, marketing, and financial performance. The GM will ensure profitability, deliver a seamless customer experience, and drive the brand’s long-term success.

Key Responsibilities :

• Execute business strategies to deliver revenue growth, profitability, and market share objectives.
• Build strong partnerships with brand principals, suppliers, and internal teams to ensure effective brand positioning and market relevance.
• Oversee the entire brand rollout, from onboarding through to store openings and market expansion.
• Lead site acquisition and development efforts to secure prime retail locations.
• Collaborate with marketing teams to strengthen brand presence and consumer engagement.
• Manage store launches from site selection and planning to setup and opening execution.
• Supervise day-to-day store operations to ensure efficiency, service excellence, and customer satisfaction.
• Develop and enforce operational policies, SOPs, and brand standards including merchandising and visual presentation.
• Take full ownership of the brand’s P&L, managing sales, budgets, expenses, and overall profitability.
• Track and analyse store KPIs, implementing improvements where necessary.
• Prepare forecasts, performance reviews, and business reports for strategic decision-making.
• Work with merchandising teams to plan assortments, seasonal launches, and inventory management.
• Roll out marketing campaigns and promotional activities as approved by leadership.
• Lead, motivate, and develop store managers and operational teams, fostering a culture of high performance.
• Partner with cross-functional departments including merchandising, marketing, finance, and HR to align goals and deliver results.

Requirements

Requirements

Retail Operations Management, Leadership, Strategic Planning, P&L Management, Business Development, Brand Positioning, Marketing Strategy, Merchandising, Inventory Management, Analytical Thinking, Problem-Solving, Communication, Negotiation, Stakeholder Management.