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Retail GTM Manager
U Mobile Sdn BhdKuala Lumpur, Kuala Lumpur, Malaysia8 hours ago
Job descriptionManage and planning to achieve key performance indicators (KPIs) for retail sales of products & devices. Regularly report and analyse on market trends, competitors, customer feedback, and sales performance. Use data insights to refine GTM strategies, improve promotional tactics, and optimize stock levels in retail locations; work closely with the inventory management team. Conduct competitive analysis to ensure our brand products stay ahead of market trends and competitor offerings Work closely with product & device teams to ensure that all products and devices launches meet customer needs and expectations. Align and support Retail Events activation in-store at our new location; engage with key stakeholders for content / agenda development and drive partner participation such as key flagship events. Collaborate with the logistics and supply chain teams to manage new launch readiness and demo display availability. Recommend, plan and develop launching comms / initiatives to support end-to-end partner engagement journey. Manage & develop or bring store incentive programs and implement guide region to execute marketing programs to grow business through UM Retail and partners SIS. Work on the strategy on every store sell-out and gather insight from the field team (Area Manager and Store Manager) on the performance in all retail stores. Partner with the Marketing and digital marketing teams to amplify brand awareness and online visibility. When launching a product, work with the mystery shopper team to ensure relevant product will be conducted in mystery shopper analysis. Manage the strategic planning, timeline and keep track on the region’s execution of retail programs in a fast-paced, deadline-driven environment. Work with marketing teams to execute retail-focused campaigns, including in-store displays, influencer partnerships, digital campaigns, and events. Design in-store display guidelines to provide the best experience to end users and the best shopping journey. Manage product launches and special promotions POSM design to maximize sales and visibility for all products and devices. Plan Road Shows for new product launches and manage the planning strategy with vendors to improve productivity. Work with external partners to explore prominent in-store branding for product and brand exposure. Manage the launch budget and operational costs for in-store activation planning. Roadshow campaign cost and planning the execution with project team. Align the customer campaign cost expenditure and planning for yearly AOP. Work closely with the insourcing budget for staff costs for roadshows. Product launch sales incentive negotiations with vendors and partners. Methodically with sense of urgency and able to work independently. Basic understanding of telecom technologies (e.g., mobile, IT, networks, broadband) to better assist customers with technical inquiries or issues.
Closing Date : 31 / 10 / 2025
Retail GTM Manager
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Life at U Mobile
We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.
At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team. Let’s start your journey with an award-winning organization!
#UnbeatableCareerAwaits
Top Reasons To Join Us!
- Awarded For
- Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
- Bronze Winner in Cross-Generational Workforce Engagement (2024)
- Gold Winner for Excellence in Workplace Culture (2021)
- Comprehensive medical, dental, optical and insurance benefits
- Flexi working hours arrangements
- Staff Line & Device Subsidy
- Smart Casual Attire
- Child Parental Care Leave
- Convenient location with access to public transport (Imbi Monorail / Bukit Bintang MRT)
- Special employee discounts for selected F&B Brands
The Day-To-Day Activities
GTM Strategy & Planning for retail.
Develop and implement tailored Go-to-Market strategies for UM products across various retail stores. Ensure all marketing, sales, and promotional strategies are aligned with product-specific objectives, regional preferences, and branding guidelines. Drive in-store productivity the full product lifecycle from launch to ongoing campaigns and seasonal promotions.
About You
Retail Performance & Data Analysis :
Collaboration with Cross-functional Teams :
In Store Marketing & Promotions Strategy :
Budget & Cost Management :
Personal Attributes / Who people Are :
#L1-HF1
What’s Next ?
Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.
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Retail Manager • Kuala Lumpur, Kuala Lumpur, Malaysia
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