Senior Digital Marketing Specialist

Develop media plan, strategy & tactics for online marketing campaigns Manage the execution & optimization of online marketing campaigns using platforms such as Google Ads, Meta, Youtube & TikTok Perform audience, competitor & industry research Analyze & audit past campaign data to spot correlations or trends and set future benchmarks and best practices Conduct A / B tests on ad copies and landing pages to maximize conversions Interpret data and turn them into actionable insights Liaise with client on campaign performances, deliverables & recommendations Coach clients on key differences between online marketing objectives, metrics, tracking, optimization & more Improve campaign optimization work flow Evaluate & propose adoption of emerging technologies based on organization’s needs Deliver weekly, monthly & quarterly reports Collaborate with internal & external teams in managing campaigns Proactively propose best practices and / or methods to deliver better results for the clients (Apply now at #J-18808-Ljbffr