Assistant Manager, Marketing

Responsibilities

• Analyze market trends, consumer behavior, competitor launches & activities and regulatory changes, for continuous refining of marketing and sales strategies.
• Assist in land banking and ad-hoc market intelligent tasks.
• Identify new business opportunities and assess feasibility.
• Strategic Marketing & Branding : Develop & strengthen branding, market positioning and creative concepts; Ensure the company's branding and corporate identity are consistent across all touchpoints, initiating rebranding exercises when necessary.
• Launch Preparation : Participate in product development - including product differentiation, innovation, including specifications, features, and facilities.
• Oversee pricing strategy and sales facilities.
• Ensure necessary approvals including APDL, business licenses etc.
• Set up sales gallery, show units and prepare marketing collaterals, FAQ, sales kit and sales tools.
• Set up CRM systems for lead tracking and customer engagement.
• Lead the marketing team and work closely with the sales team to achieve sales target and business objectives.
• Identify, develop and evaluate marketing strategies based on customer profiles and evolving market needs.
• Formulate and execute marketing campaigns and activities to achieve annual sales targets.
• Coordinate sales promotion activities, pricing strategies, and packaging to align with market sentiment and buyer response.
• Develop and implement tactical / ad-hoc sales campaigns to boost sales performance.
• Advertising, Promotion & Budgeting : Compile and monitor advertising and promotion (A&P) costs, ensuring cost efficiency.
• Liaise with banks to secure project empanelment for buyer financing
• Coordinate submission of documentation and follow up on approvals.
• Maintain updated list of panel banks and loan packages for buyer reference
• Customer Engagement & Relationship Management : Attend to sales inquiries and provide necessary assistance to purchasers and prospects. Build & maintain strong relationships with existing and potential customers.
• Sales Strategy & Support : Develop and execute sales campaigns. Track leads, booking, and provide reporting to management.

REQUIREMENTS

Company Overview

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Listed on the Main Market of Bursa Malaysia Securities Berhad since 6 April 2015, Avaland Berhad (formerly known as MCT Berhad) and its group of companies are fast emerging to be one of the leading property developers in Malaysia.

Avaland’s developments include Cybersouth, a township covering over 400 acres in Dengkil as well as various high-rise developments at Cyberjaya, Petaling Jaya and Subang Jaya.

In February 2018, Avaland became a subsidiary of Ayala Land Inc. and has since expanded its product offerings to luxury residences, with its development of Aetas Damansara in Petaling Jaya as well as its resort living residences, Alira Subang Jaya.

Avaland has also actively expanded its land bank with the acquisition of a 4.02-acre land at Bangi in 2022, while making its first foray in Kuala Lumpur with the acquisition of a 1.57-acre land in Seputeh and a 3.9-acre land in Taman Desa in 2023.

Avaland holds strong to its vision of being an Innovative & Timeless Value Creator. Its brand purpose of ‘Rediscovering Possibilities’ is about bringing a positive change by creating communities and enhancing lives for generations where people enjoy a complete lifestyle experience.

Perks and benefits Medical Dental Parking Vision Insurance GHS & GPA, Professional Membership, Disc

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What can I earn as an Assistant Marketing Manager

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