FMCG Regional Sales Manager / Key Account Manager

FMCG Regional Sales Manager / Key Account Manager

Overview

FMCG Regional Sales Manager / Key Account Manager

Responsibilities

• Secure product listing with key malls, lifestyle concept stores, gyms, wellness chains, and pharmacy groups
• Drive sell-through via retail activation plans, POP placements, staff training, and seasonal campaigns
• Export Market Expansion
• Identify and build distribution partners in Southeast Asia, Hong Kong, Australia, or Middle East
• Navigate regulatory, logistics, and labeling requirements to enter new countries
• Negotiate distributor and trade terms, MOQ, and marketing support packages
• Sales Strategy & Leadership
• Develop GTM strategy for each market, channel, and product format (RTD sachets, powder cans, etc.)
• Forecast sales targets and actively manage P&L by channel
• Coordinate closely with brand & ops team to ensure supply and demand alignment
• Relationship Management
• Build long-term relationships with buyers, distributors, trade event organizers, and export agents
• Attend trade fairs and regional expos as brand representative

Ideal Candidate

Bonus If You Have

Seniority level

Employment type

Job function

Industries

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