Group Brand Manager (Nutrition, IMF)

As a Group Brand Manager – Nutrition , you will lead the strategic marketing efforts for assigned products, driving growth through effective campaign execution, cross‑functional collaboration, and market analysis. You will play a key role in launching new products, optimizing performance, and ensuring alignment with both consumer and healthcare professional (HCP) expectations.

What You’ll Do

• Lead product marketing activities including development, localization, pricing, and launch strategies.
• Execute consumer and trade campaigns (ATL & BTL) and monitor market share and sales performance.
• Utilize CRM and digital tools to identify market opportunities and consumer insights.
• Develop and implement marketing objectives and strategies for assigned products.
• Collaborate with cross‑functional teams (sales, medical, regulatory, trade marketing, training, market research, finance, logistics, and external agencies) to ensure timely execution and KPI tracking.
• Prepare monthly sales forecasts and quarterly marketing budgets; monitor performance and adapt plans accordingly.
• Support product training and develop detailing materials for sales teams.
• Analyze product performance and customer feedback to drive innovation and improvements.
• Uphold ethical marketing practices and ensure compliance with Abbott’s Code of Ethics.

Required Qualifications

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