Brand Manager

Direct message the job poster from Gentle Supreme Sdn Bhd

Head of Human Resources at Gentle Supreme

Key Responsibilities :

• Plan and execute the implementation of brand plans and activities as stated in the operational brand plan to ensure brand objectives are met and support the overall objectives.
• Drive development for point-of-sale communication materials and ensure materials produced meet the campaign objectives.
• Constantly monitor performance of brand activities and provide recommendations to correct performance shortfalls where necessary.
• Actively manage brand activity budget and spend, to ensure that the team derives the best value from marketing spend and are within the budget limits.
• Drive immediate & long-term overall brand and category plans for the company in light of changing marketing environment and business fields which may affect this environment.
• Prepare Annual Strategic Plan and Budget to satisfy the company’s immediate & long-term profit and growth goals.
• Assist in driving the category brand performance and brand penetration by implementing effective category and growth plan.
• Liaise with other Functional Heads and other managers to ensure difficulties obstructing the progression of the marketing programme are overcome.
• Keeps abreast of market developments reinforced by at least once in a month field visits to the trade.
• Maintains contact with the Sales and Trade Marketing to plan and ensure full support on consumer and on ground activities.

Job Requirements :

Seniority level

Employment type

Job function

Industries

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