Own the end-to-end creative strategy for paid performance across Meta, TikTok, Google, YouTube, and emerging channels
Build and evolve high-performing creative frameworks tailored by channel, brand, and campaign type
Review performance data weekly and translate insights into iterative tests, refreshes, and winning concepts
Lead a team of designers, editors, and creators—giving clear feedback, setting priorities, and ensuring alignment with growth goals
Drive innovation in storytelling formats, editing styles, and creative hooks to stay ahead of platform trends
Oversee creative production workflows—briefing, review cycles, timelines, approvals, and asset handoffs
Partner with Growth, Brand, and Partnerships to ensure creative supports campaigns, product positioning, and UGC content
Own asset tagging, licensing compliance, version tracking, and creative libraries for scalable reuse
Deliver weekly / monthly creative reports highlighting wins, losses, testing insights, and next steps
Forecast bandwidth needs, propose hiring / freelancer support, and scale the team as brand demands grow
(Apply now at #J-18808-Ljbffr
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Head Of Performance Creative • Kuala Lumpur, Kuala Lumpur, Malaysia
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