Senior Brand Executive (Sephora)

Responsibilities

• Plan and execute brand and business objectives, ensuring achievement of KPIs.
• Manage brand A&P and full P&L to maximize investments and ensure positive ROI.
• Collaborate with demand planning team on forecasting for launches and monthly business needs.
• Co-develop and implement commercial business plans with the Brand Manager.
• Partner with marketing team to deliver integrated marketing strategies for product launches and promotional activities, aimed at brand growth and awareness.
• Develop and execute e-commerce strategies to increase online engagement and sales.
• Establish and enforce brand merchandising guidelines across all retail channels.
• Independently lead and drive brand objectives while collaborating closely with cross-functional teams (sales, marketing, finance, operations).
• Build strong relationships with trade partners to ensure consistent and impactful brand exposure.
• Consolidate post-campaign reports, analyze sales results, and measure ROI for management reporting.
• Oversee forecasting and sampling management for product launches, trade promotions, and retailer activities.
• Manage product registration process in Malaysia, ensuring timely approvals.
• Conduct market trend analysis, monitor competitor activities, and recommend proactive strategies.
• Ensure seamless execution of product launches and trade marketing activities according to the Marketing Calendar, with the goal of increasing awareness, customer recruitment, retention, and consumption.
• Track and analyze business and channel sales performance, providing follow-up action plans.
• Full responsibility for budget management and financial performance of the brand.

Qualifications

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