YAOYAO Group is headquartered in the Federal Territory of Kuala Lumpur, Malaysia.
Founded in 2021, YAOYAO focuses on the home appliance market across Southeast Asian countries. The key brand under YAOYAO Group is Simplus , which has become the Top HA brand on Shopee, Lazada, and TikTok in the region. With cutting‑edge design, exceptional product quality, and a robust global operations network, Simplus is committed to providing Beautiful Life, Affordable Price products to local SEA consumers. Our dynamic online presence includes more than 20 million followers across private domain channels and over 1 billion short‑video views in Southeast Asia. Since its creation, we have proudly served more than 10 million local consumers.
What You’ll Do
- Own the Strategy – Lead and scale our local livestream operations across platforms like TikTok Shop and Shopee Live, from campaign planning to execution.
- Build & Lead a Rockstar Team – Recruit, coach, and manage a team of live‑ops specialists and stream talents. Establish processes, training systems, and performance standards.
- Create Impactful Content – Drive content planning and product curation strategies that resonate with the local market and convert into sales.
- Maximize ROI – Monitor live metrics in real time, optimize performance, and turn data into actionable improvements to increase fan loyalty and sales conversion.
- Anchor Ecosystem – Incubate and optimize local livestream anchors (Team T), continuously improving their engagement and sales impact.
- Drive Growth Campaigns – Take charge of festival and promo livestreams (e.g., 11.11, 12.12, Raya Sales) with clear goals and execution plans.
What We’re Looking For
Experienced Operator – 1–3 years in e‑commerce or livestreaming, ideally with TikTok / Shopee seller‑side livestream experience.Strategic & Hands‑on – Design the big picture and roll up your sleeves to make it happen.Data‑savvy – Comfortable using performance data to iterate and optimize strategies.Team Player with Leadership Drive – Strong communicator, culturally adaptable, and ready to lead in a fast‑moving cross‑border team.Languages : Proficient in English; Mandarin is a bonus.Why Join Us?
High‑Growth Brand : We’re expanding rapidly across Southeast Asia.Real Impact : You’ll lead one of our most strategic growth channels.Career Path : Regional exposure, cross‑functional collaboration, and real leadership opportunities.Innovation‑Driven : A team that values experimentation, results, and creativity.Values
YAOYAO is a vibrant, youthful, and approachable company. With a flat organizational structure and open communication, we embrace the culture of Work Hard, Play Harder . Our core values drive everything we do – 1) Result‑Oriented, 2) Optimistic, 3) Direct, 4) Supportive, 5) Thrive for Excellence . We are seeking talented individuals to join us on our journey of global market expansion and to build a long‑term career at the dynamic and fast‑growing YAOYAO company.
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