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Channel Business Development Lead
Samsung Malaysia Electronics (SME) Sdn BhdMalaysia20 hours ago
Job descriptionDevelop and execute strategic plans to strengthen Samsung's market share and premium positioning across Samsung Elite Partner (SEP) channels. Identify, recruit, and develop new and existing SEP partners to ensure optimal channel coverage and performance. Drive business development and sales execution to achieve channel targets. Strengthen sell-out performance through collaborative work with regional sales teams and the field force. Support category development and ensure alignment with company objectives. Plan and execute retail marketing activities to drive foot traffic and enhance customer experience at brand shops. Coordinate and implement regional and national brand shop promotions. Develop CRM programs and value-added initiatives in collaboration with financial and commercial partners. Ensure consistent retail excellence through effective display and POP material management. Oversee the upkeep and maintenance of brand shop facilities, fixtures, and retail assets, including mock-up units, display stands, and premiums. Liaise with Customer Service (CS) to plan service center appointments and improve customer experience. Lead Samsung Experience Store (SES) execution to strengthen brand visibility and in-store standards. Monitor store performance and optimize retail execution to support business goals.
Job Requirement
- Bachelor's Degree in Business Administration, Marketing, or related field.
- At least 10–15 years of experience in retail / channel / national sales within the Consumer Electronics or FMCG industries.
- Proven leadership experience in channel management and business development.
- Strong knowledge of the competitive landscape and market trends in consumer electronics.
- Experience in AV / HA (Audio Visual / Home Appliances) sales is a plus.
- A results-driven team player capable of working under pressure and tight deadlines.
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Channel Development • Malaysia
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