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Product Manager • Engagement & Retention (Relocation to Vietnam)

ElfieShah Alam, Selangor, Malaysia

30+ days ago

Job description

Overview

Product Manager

Engagement & Retention (Relocation to Vietnam) at Elfie — relocation support to Vietnam is provided.

About Elfie

Elfie is the first completely free, gamified mobile app that rewards users for managing their health. Our goal is to become the world’s largest self-reported medical record platform across all therapeutic areas. We operate in 10+ countries today, with plans to expand into 15 by the end of 2025.

We’re a mission-led, global start-up with a culture of trust, freedom, and high performance. We’re building something that improves lives with a product-driven approach.

Elfie provides relocation support to Vietnam for expats and a seat at the table of one of Asia’s most exciting mobile health-tech companies.

Click here to learn more on our careers page.

Role and Location

The Product Manager will design habit-forming experiences that keep users engaged and returning to Elfie daily. You’ll blend behavioral science, emotional design, and data-driven insights to drive long-term health habits. Relocation to Vietnam is provided.

What You’ll Get

Relocation Support – We handle the move, financially and practically

Permanent Global Contract – With a seriously competitive salary

Private Healthcare – From day one

Top-Tier Tech Setup – Brand new MacBook + full onboarding kit

Career Growth Framework – Clear, personalised, and fast-moving

14 Days PTO + Public Holidays – Real time off

Hybrid Working – 3 days in the office per week

Refreshments – Free Lunch and Dinner every day

What You’ll Do

Own and evolve Elfie’s user engagement strategy across onboarding, mid-game, and long-term retention to build lasting behavior change

Design and optimize behavioral product loops such as streaks, coin economy, challenges, and milestone rewards to drive habit formation and motivation

Integrate personalized in-app communications into the user journey to prompt action without overwhelming users

Collaborate with behavioral scientists, designers, engineers, and content teams to transform evidence-based insights into intuitive, engaging product experiences

Use data, user feedback, and A / B testing to understand what drives behavior and continuously improve product outcomes

Build scalable engagement systems with reusable frameworks and logic that can adapt across features, segments, and markets

Define and track key engagement metrics to guide decisions, measure impact, and prioritize product improvements

Champion a user-first mindset, ensuring every engagement mechanism is grounded in empathy, science, and sustainable health improvement

What You’ll Need

5+ years of experience in mobile product management, with a focus on user engagement and retention

3+ years managing B2C products at scale (500,000+ MAU), ideally in consumer health, education, or lifestyle apps

Proven ability to drive end-to-end product development from idea to launch, iteration, and optimization

Specialized Experience

Gamification and behavior design expertise

Experience designing habit-forming features (e.g., streaks, badges, lotteries, or reward systems)

Strong understanding of behavioral psychology, motivational design, or consumer engagement frameworks

Bonus : background in wellness, digital health, or mobile games

User-Centered Design and Experimentation

Proficient in Figma for wireframing and collaborating on user flows and journeys

Familiar with mobile UX best practices for daily routines, feedback loops, and micro-interactions

Experienced in designing, running, and analyzing A / B tests and product experiments

Data-Driven Product Thinking

Skilled at interpreting engagement funnels, retention curves, and behavioral data

Comfortable using tools like Mixpanel, Amplitude, or Looker to inform and validate product decisions

Able to define, track, and optimize product KPIs (D1, D7, D30, streak adherence, etc.)

Collaboration and Communication

Excellent English communication skills for cross-functional and global team alignment

Strong project ownership with the ability to independently manage priorities and influence stakeholders

Education

Bachelor’s degree in Product, Business, Psychology, Engineering, or a related field is a plus

Why Join Elfie?

We’re a global start-up that is mission-led and fiercely product-driven, focused on improving lives with a culture of trust, freedom, and high performance.

Apply today for immediate consideration. We offer a referral reward if your recommendation is hired.

Next Steps

Apply now to be considered for this relocation opportunity to Vietnam, and learn more about Elfie’s team, culture, and impact.

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Product Manager • Shah Alam, Selangor, Malaysia

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