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Marketing Manager
Personal Collection Sdn. Bhd.Petaling Jaya, Selangor, Malaysia1 day ago
Job descriptionCollaborate with product development teams to define product positioning, value propositions, and differentiation strategies. Lead go-to-market planning for new product launches, including campaign strategy, collateral, and sales enablement tools. Plan, organize, and execute trade marketing activities such as product launch events to drive product visibility and sales in key markets. Conduct market research and competitive analysis to inform product and marketing strategies. Drive eCommerce initiatives and manage SEO / SEM campaigns to optimize product visibility and sales. Manage and mentor subordinates, fostering creativity, collaboration, and accountability. Oversee marketing planning, budgeting, and performance tracking. Ensure alignment between marketing activities and company-wide strategic goals. Partner with the sales team to create sales materials, presentations, and targeted campaigns that drive lead generation and conversion. Support key account acquisition and retention strategies through marketing initiatives. Track ROI on marketing-to-sales efforts and adjust tactics for maximum impact. Bachelor's degree in Marketing, Business Administration, or related field. 5+ years of marketing experience, with at least 2 years in a management role overseeing a team. Proven track record in brand management and product marketing. Excellent communication, leadership, and project management skills. Strong understanding of eCommerce, SEO / SEM, and social media campaign strategies. Experience in training programs and event execution. Excellent communication skills with a positive, collaborative, and solutions-oriented mindset. Experience in multi-level marketing is an added advantage.
The Marketing Manager will lead Personal Collection's brand management and product marketing pillars. This role will be responsible for shaping PC's brand strategy, driving product positioning, and executing go-to-market plans that align with our business objectives.
Key Responsibilities
Brand Management
- Develop, implement, and maintain a consistent brand strategy across all channels and touchpoints.
- Oversee brand storytelling, messaging, and visual identity to strengthen market presence and customer engagement.
- Manage SKUs, premium items, and brand partnerships to enhance brand equity and customer experience.
- Monitor brand health metrics and adjust strategies based on insights and market trends.
Product Management & Marketing
Marketing Leadership
Sales Enablement & Support
Qualifications
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Marketing Manager • Petaling Jaya, Selangor, Malaysia
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