Director, Business Development & Marketing

Director, Business Development & Marketing

The Asian Banking School (ABS) is seeking a Director, Business Development & Marketing to lead its business development and marketing efforts.

Responsibilities :

• Formulate and implement a robust business development strategy for ABS’s international market penetration and regional presence.
• Cultivate institutional partnerships and alliances across ASEAN, wider Asia, the Middle East, and other high-potential global markets.
• Lead market entry initiatives including feasibility studies, regulatory alignment, partnership models, and localization strategies.
• Represent ABS at international forums, exhibitions, and high-level business meetings to promote institutional presence and brand prestige.
• Sustain, enrich, and grow ABS’s domestic business portfolio through deep engagement with Malaysian banks, financial institutions, and regulatory bodies.
• Develop ABS’s institutional footprint in Singapore through strategic partnerships, training initiatives, and market alliances.
• Design and execute an integrated marketing strategy that builds ABS’s brand identity and enhances visibility across all target markets.
• Lead the marketing and business development strategy for ABS’s Digital Learning Portal and digital education initiatives.
• Spearhead strategic special projects and Board-approved initiatives that contribute to institutional transformation and growth.
• Build and manage a high-performing business development and marketing team.

Requirements :

Qualifications :

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