Digital Performance Manager

Overview

Digital Performance Manager We embrace People First, by nurturing and empowering our talents on their growth journey with us. We simultaneously reward and allow our people to make a difference to their work and development. Scope of the role : The role sits within one of OMD’s most valuable account teams, servicing few of the important brands in the agency. The team is highly passionate about providing creative, analytical, and innovative solutions to the client while delivering dynamic operations. As a Digital Manager, you will be the face of OMD, develop relationships with clients, and be seen by clients as a valuable member of the Performance team who adds value to the business.

Responsibilities

Work with the media planning team to service clients and provide solutions with experienced technical and analytical digital knowledge

To support the media planning team on Precision Marketing and digital performance campaigns, including but not limited to strategy, planning, audience, insights and recommendations

Understand the client’s business well and establish the relevant and valuable digital KPIs measurement

Lead the digital performance conversations through leadership and oversee operations. Ensure delivery against best practices and set new benchmarks in performance both internally and with clients

Oversee performance reporting management. Provide ongoing detailed reporting & media learnings, campaign optimization recommendations with point of view & justifications with weekly and monthly cadence

Lead digital media strategies based on marketing briefs, communication objectives / strategies, consumer insights, and segments / competitive scenarios. Strategies include online mobile, and other digital activities (such as SEM, paid Social, Display, Video, Mobile, and Programmatic buying) to strategize multiple Segments of Interest, Affinity, and demographics along with the Remarketing List definition

To drive digital conversations and solutions beyond just paid media optimization across owned and earned media optimization such as Web Analytics (GA4), SEO, content optimization, CRO and Data Analytics to improve overall agency’s deliveries on campaign performance

Lead digital innovation by initiating test and learn initiatives. Conduct case studies with a thorough understanding and knowledge of the digital landscape, as well as the latest market and industry trends and updates

Staying up-to-date with the latest market and industry trends and updates ensures that digital innovation and novelty remain at the forefront

Able to lead, train and upskill team

Required Skills or Attributes

Min. 5-7 years in digital media and digital planning experience

Leadership skills in building and operation excellence for the teams and partners

Strong and confident articulation and communication skills

Always seeking new ideas / inspirations to bring fresh perspectives to client work.

Able to challenge and provide intelligent feedback to clients and key stakeholders.

Strong people management, problem solving and proficient time management skills.

Strong data interpretation and analytical skills

Strong attention to detail with elevated levels of accuracy

Having experience in client servicing and digital media planning to provide innovative and effective solutions

Passionate about the media and communications industry and desire to achieve new business growth in a demanding landscape

Demonstrate genuine passion and curiosity in our client & their business.

Experience with YouTube, TikTok, LinkedIn, and X platforms preferred.

DV360 experience is also preferred

Seniority level Mid-Senior level

Employment type Full-time

Location Petaling Jaya, Selangor, Malaysia

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