About Us
ofi WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
ofi WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
About us : As a leading provider of high-quality food and beverage ingredients, we work with farming communities across the globe to grow, source and produce ingredients that are good for consumers, farmers, and the world around us. We supply household food brands and manufacturers worldwide with cocoa, coffee, dairy, nuts and spices ingredients which are often grown on our own farms and estates and sourced from hundreds of thousands of farmers across ~50 countries. We are committed to making a positive impact on people and the planet, with a focus on traceability, transparency, and responsible sourcing.
About Food & Beverage Solutions : We have launched a platform called Food and Beverage Solutions, part of our ingredients and solutions reporting unit. This platform consolidates our current category solutions capabilities and innovation infrastructure to support customers in developing new concepts and application solutions.
Overview of the role :
Reporting to Category Business Manager- Rest of Asia based in Singapore, the incumbent will play a critical strategic role in building and expanding the Food and Beverage Solutions division, specifically within the Savory and Culinary category. This role requires a proactive, entrepreneurial professional with a hunter's mindset, exceptional B2B sales expertise, and the drive to build a business from the ground up.
Key objectives :
- Grow the Savory and Culinary portfolio across foodservice channels, focusing on chain accounts.
- Leverage OFI’s core ingredients—Coffee, Dairy, Nuts, Cocoa, and Spices—to develop tailored solutions.
- Drive new product launches, expand distribution, and manage inventory in-country.
Key Responsibilities :
Act as a strategic driver of commercial growth in foodservice by identifying and unlocking new B2B opportunities (QSR chains, manufacturers).Lead with a hunter mindset—pursuing untapped markets and initiating conversations with potential clients daily.Conduct in-person sales visits; build deep relationships beyond transactional engagement.Deliver compelling, insight-led sales presentations with inputs from marketing and insights teams.Design and execute aggressive growth strategies informed by strong sector knowledge and market intelligence.Forecast trends through robust data analysis and convert insights into actionable commercial plans.Track sales performance against targets; course-correct based on real-time data.Cross-sell and upsell OFI’s ingredient portfolio to maximize client value and category penetration.Prospect and onboard new Food & Beverage Solutions clients through a tailored, consultative approach.Own end-to-end client engagements—contracting, renewals, and compliance management.Partner with channel clients to build their familiarity with OFI’s portfolio and streamline their access to updates and innovations.Establish long-term client partnerships built on trust and shared growth objectives.Collaborate across category, marketing, IQFS, and operations teams to align strategies with technical and operational capabilities.Manage supply chain intricacies for key accounts including forecasting, stock aging, and timely liquidation.Work closely with logistics and finance to ensure smooth execution, payment recovery, and issue resolution.Represent OFI at trade fairs and industry events as a proactive brand ambassador.Stay updated on product innovation and maintain strong technical know-how to support consultative selling.Qualification and other requirements :
Bachelor's degree or diploma in Business Administration, Food Science, or related field.12–15 years of B2B sales experience in strategic roles—preferably in FMCG, QSR, or food ingredient industries.Demonstrated success in “hunting” new business and initiating strategic sales engagements.Proven ability to create and pitch customized, value-added solutions for clients.Solid understanding of foodservice dynamics, supply chains, and commercial levers.Strong market analysis capabilities and a nose for growth opportunities.Self-starter and go-getter attitude—excels in ambiguous environments, thrives on challenge.Excellent negotiation skills, especially in high-stakes contracts and renewals.Ability to communicate clearly across functions and influence senior stakeholders.Strong financial literacy; understands margins, profitability, and cost levers.Technically adept with food ingredients and culinary applications.Equal Opportunity
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