Brand Manager

Company Description

BeautyEdge is a leading distributor of skincare and cosmetic products in Southeast Asia, including Singapore, Malaysia, and Thailand. We are the exclusive distributor for well-known brands such as Dr.Wu, Banila Co, Goodal, Dermatory, CLIO, Peripera, Rovectin,and more brands on the way. Our dedication lies in offering high-quality beauty products that meet the diverse needs of our customers.

Role Description

This is a full-time on-site role for a Brand Manager located in Petaling Jaya. The Brand Manager will be responsible for developing and implementing brand strategies, managing marketing campaigns, conducting market research, and collaborating with cross-functional teams to ensure brand consistency. Additionally, the Brand Manager will analyze market trends and consumer insights to drive brand growth and innovation.

1. Brand Strategy & Positioning

• Develop and implement brand strategies to achieve business goals.
• Define brand positioning, values, and messaging to differentiate from competitors.
• Conduct market analysis and consumer insights to identify opportunities and threats.

2. Marketing & Campaign Management

3. Product & Portfolio Management

4. Budget & Performance Management

5. Cross-Functional Collaboration

6. Digital & Consumer Engagement

7. Innovation & Growth

Qualifications