Senior Executive, Website Content Management
This role will be responsible in managing the overall planning and operations for owned Marketing channel such as UNIQLO website.
Key Responsibilities :
Responsible for managing the overall website planning and operations for the UNIQLO website and App .
Oversee the day-to-day e-commerce operations, including website management, product listings, copy writing .
Responsible for the implementation of the e-commerce activities and promotions.
Copytext preparation for product features.
Responsible for creating the overall weekly, monthly, and seasonal content plan for UNIQLO website and App.
Weekly and monthly performance analysis and reporting to Marketing managers and EC team.
Works closely with local and global digital marketing teams to continuously review and improve all owned digital channels.
Responsible to stay up to date with key developments in industry-wide digital practices and media – especially SEO and digital marketing best practices.
Works closely with the performance marketing team to find insights to identify consumer and product trends / opportunities to enable overall business growth.
Provide off hour support during peak business activity period (e.g. Holidays / Campaign period).
Requirements :
At least 2-3 years of working experience in the related field.
Has expertise in Google Analytics, SEO, and working across proprietary content management systems.
Has expertise in planning and managing web and App content.
Has expertise in CRM and EDM best practices, tracking and optimization.
Proficiency in Google Ads Manager, Facebook Manager, TikTok Ads, Search Console, and any other related platform would be a plus.
Possess strong analytical skills and able to leverage data, and metrics to drive actionable insights & recommendations.
Ability to communicate digital marketing concepts, strategy, goals, and KPI achievements.
Ability to display growth mindset to drive demand generation in digital platforms.
Experience in measuring performance, creating dashboards, and drawing insights for further optimization, using analytics tools such as Google Analytics, etc.
Self-driven and able to drive fresh initiatives to meet business needs.
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Executive Management • SelangorMalaysia, Selangor, Malaysia