Sales & Marketing Director (Property Developer)

Sales & Marketing Director (Property Developer)

Provide strategic direction and leadership for the company’s sales and marketing activities

Key Responsibilities

• Strategic Leadership & Business Direction : Develop and implement high-impact sales and marketing strategies aligned with corporate goals
• Define business objectives, pricing structures, and sales targets for each project
• Lead annual planning for marketing budgets, project positioning, and revenue forecasting
• Advise top management on market opportunities, brand development, and business partnerships
• Oversee all project sales activities to achieve take-up rate, pricing, and revenue objectives
• Lead and mentor Sales Managers to ensure team performance meets KPIs
• Review sales pipelines, conversion rates, and buyer engagement reports for continuous improvement
• Develop and oversee strategic partnerships with key real estate agencies, corporate clients, and bulk purchasers to expand market reach
• Marketing, Branding & Corporate Image : Direct the planning and execution of 360° marketing campaigns across digital, media, and events
• Ensure cohesive brand identity across all communication and marketing materials
• Conduct periodic market studies to assess customer preferences, pricing trends, and competitor activity
• Provide insights to management for new product design, project concept, and pricing adjustments
• Build, mentor, and manage a high-performing Sales and Marketing team
• Set clear departmental goals and performance expectations
• Encourage innovation, collaboration, and accountability across the division
• Reporting & Compliance : Present strategic reports, sales analyses, and campaign outcomes to senior management
• Ensure compliance with company SOPs, HDA marketing guidelines, and Bank Negara regulations

Requirements

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