Brand Communications Specialist

Brand Communications Specialist ROOTS PR provides expertise in Brand Communications as part of the ROOTS & DEX Group, an integrated marketing agency. We work closely with our network partners in Digital Marketing (DEX Ventures) and Activation (ROOTS Asia Pacific) to drive integrated strategies for our clients.

This role is for you if

you are energetic and passionate about tackling marketing challenges. You believe brands are living entities and that your work can improve outcomes for clients, while ensuring the team’s success along the way.

In a nut shell As our Brand Communications Specialist, you will help ensure the smooth running of daily operations and the success of content creation and influencer engagement efforts. You will work with the team to develop and manage content for client brands and campaigns, engaging with influencers, media, vendors and partners relevant to campaign goals.

What you'll do

Manage assigned brands' social media channels by researching and planning social content

Collaborate with internal partners to create and distribute content on social channels

Identify, engage and manage key opinion leaders (KOLs) for brand campaigns

Assist in building PR strategies by liaising with media houses to foster dialogue and promote brand campaigns

Understand and manage daily operations of the internal team (WIP, Cadences, Task Management)

Provide research support and compile relevant information for new pitches and proposals

Align with internal / external stakeholders to meet overall project / campaign objectives

Track, analyze and report overall brand performance

What you'll need

2-3 years of experience in a similar field. Fresh graduates are welcome to apply.

Experience in digital marketing, public relations, or influencer marketing is advantageous

Strong analytical and problem-solving skills; resourceful

People-oriented, friendly and comfortable meeting new people

Multilingual candidates are welcomed

Well-versed with social media platforms and current trends

Relationship-building and negotiation skills with ability to engage and influence stakeholders at various levels

Strong command of English (spoken and written) with ability to adapt writing style

Comfortable assisting on alcohol accounts; interest in fitness / sports and knowledge of lifestyle industries (tech, beauty, skincare, interior design, etc.)

Ability to leverage technology to solve daily problems

Results-oriented with a proactive attitude

Seniority level Associate

Employment type Full-time

Job function

Marketing, Art / Creative, and Public Relations

Industries : Public Relations and Communications Services

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