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Chief Marketing Officer (CMO)
Chief Marketing Officer (CMO)SuamiSihat Healthcare Sdn Bhd • Subang Jaya, Selangor, Malaysia
Chief Marketing Officer (CMO)

Chief Marketing Officer (CMO)

SuamiSihat Healthcare Sdn Bhd • Subang Jaya, Selangor, Malaysia
1 hari lalu
Penerangan pekerjaan

SuamiSihat Holding operates an integrated men’s health ecosystem consisting of :

  • SS Ecommerce – Men’s supplements, performance products, and wellness formulations.
  • SS Clinic & Wellness (Unified Under One Roof) – Integrated medical services, screening, functional medicine, longevity support, physiotherapy, diagnostics, and men’s performance care.
  • SS Technology – Includes a spin-off platform that creates a safe, private space for men to learn professional, uncensored sexual education, discuss anonymously, and access real, safe solutions.
  • SS Group – Corporate training, organisational men’s health programs, and future franchising activities.

THE MISSION

We are hiring a CMO capable of building and running the full performance marketing, sales, branding & creative engine across all business units.

Your core mandate :

Scale SuamiSihat from RM10M to RM30M annual revenue through data-driven growth systems, omnichannel execution, and high-performance team leadership.

This role requires a proven operator with real “been there, done that” experience scaling companies from RM10M → RM20M+.

ROLE OVERVIEW

The CMO will oversee and build :

  • Full performance marketing ecosystem
  • Multi livestream operations (TikTok, Shopee, FB, YouTube, IG)
  • Team standards, SOPs, hiring, firing & performance culture

    • This is a true builder‑executive role.

    KEY RESPONSIBILITIES

    Growth & Performance Marketing (Primary KPI)

    Own acquisition across Meta, TikTok, Google, YouTube, Shopee Ads & other platforms.

  • Build scalable, ROI-focused funnels for Ecommerce, Clinic & Wellness, Tech & Group.
  • Build dashboards, attribution systems & structured experimentation cycles.

    • Strategic Leadership Across All Units

    Develop unified growth strategy for Ecommerce, Clinic & Wellness, Technology & Group.

  • Align performance, content, CRM, sales & product teams.
  • Build marketing systems, not one-off campaigns.
  • Translate CEO vision into clear KPIs, workflows & execution frameworks.

    • Brand, Creative & Communication

    Oversee all creative outputs : ads, content, scripts, storytelling & brand identity.

  • Build clear, relatable narratives for men’s health, intimacy, performance & wellness.
  • Expand brand footprint through omnichannel social media, PR, SEO & media visibility.

    • Product & Go‑To‑Market (GTM)

    Lead GTM for supplements, clinic packages, wellness programs, tech features & corporate offerings.

  • Execute launch playbooks for fast uptake & customer adoption.

    • CRM, Retention & Customer Pathways

    Build unified CRM, retention, referrals, affiliates, loyalty, cross‑selling & automation systems.

  • Increase subscription retention, repurchase frequency & lifetime value.

    • You will build and lead a high-performance marketing, sales & creative organization, including :

    a) Hiring & Team Structure

    Recruit senior marketers, performance specialists, creatives & CRM talent.

  • Create clear job scopes, KPIs & progression pathways.
  • b) SOPs & Operating Standards

    • Build SOPs for ads, content, CRM, reporting, brand tone, creative processes & growth workflows.

  • Define quality expectations and enforce them consistently.
  • c) Monitoring & Accountability

    • Conduct weekly reviews, KPI monitoring & performance evaluations.

  • Identify bottlenecks quickly and execute corrective actions.
  • d) Firing & Rebuilding (When Needed)

    • Make decisive calls when standards are not met.

  • Replace underperformance with high‑calibre talent.
  • e) Culture

    • Build a culture of clarity, speed, ownership & disciplined execution.

    WHAT WE’RE LOOKING FOR

  • Growth‑obsessed & execution‑first
  • Analytical, structured & creative in balance
  • Clear communicator & strong leadership presence
  • Operates well in multi‑brand, fast‑moving environments
  • Deep understanding of Malaysian consumer behavior

    • Experience

  • Minimum 8+ years in senior marketing, sales & creative leadership
  • Previously held roles such as CMO, Head of Marketing, Marketing GM or equivalent
  • Must have real, proven experience scaling companies from RM10M → RM20M and above
  • Strong track record in performance marketing & revenue‑driven teams
  • Experience building SOPs, systems & high‑performance organizations

    • #J-18808-Ljbffr

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