Talent.com
Marketing Manager, Brand Partnership & Campaigns

Marketing Manager, Brand Partnership & Campaigns

GrabTaxi Holdings Pte. Ltd.Petaling Jaya, Selangor, Malaysia
1 hari lalu
Penerangan pekerjaan

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people. We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia.

The team is responsible for the consumer-focused marketing efforts of all Grab services in Malaysia, including existing services like GrabCar, GrabFood, GrabMart, and newer additions like GrabPay and GrabFin. If you share our vision of driving Southeast Asia forward, apply to join our team today.

Get to Know the Role

As the Marketing Manager for Brand Partnerships and Campaigns you will help improve brand and business growth through strategic partnerships and campaigns.

You will lead partnerships and marketing campaigns that exponentially grow our brand's reach, proactively pitch new collaborations, and support revenue growth through innovative campaigns. This role requires a balance of creativity, strategic thinking, and analytical skills to execute impactful campaigns and partnerships.

To succeed, you'll need to be adaptable, proactive, and thrive in a fast-paced, ever-changing environment. You'll work closely with internal teams and external partners to ensure seamless execution of initiatives that inspire consumer confidence and deliver shared value.

You will report to Marketing Head - Brand & Fintech, MY and be based onsite at Petaling Jaya office.

The Critical Tasks You Will Perform

50% Lead Brand Partnerships and Marketing Strategy

  • Improve brand growth through strategic partnerships and marketing campaigns that multiply brand reach, create mutual growth opportunities, and enhance Grab's market presence. Align partnership strategies with goals to bring measurable impact and build brand loyalty.

30% Marketing Communications and Go-to-Market Campaign Lead

  • Responsible for the end-to-end design and execution of campaigns, including concept ideation, media and demand planning, go-to-market strategy, and budget allocation. React quickly to mid-campaign performance insights and improve in between campaign activities.
  • Manage reporting and analysis across campaigns, using data-driven insights to improve performance through a test-and-learn approach.
  • Collaborate with key stakeholders across Marketing (ie : PR, Digital Performance, Market Research, Agencies) and Business and Operations teams (ie : GrabAds, Partnership, Product, Legal, and Finance) to ensure seamless execution and the best consumer experiences.
  • 20% Curate Marketing Insights

  • Work with marketing analytics and consumer research teams to analyze platform usage insights and translate them into innovative campaigns.
  • Lead brainstorming sessions and discussions with creative, media, and social media agencies to develop impactful outputs that inspire and action among consumers and partners.
  • What Essential Skills You Will Need

  • 5 or more years of experience in brand marketing, partnerships, or media innovation
  • You have a good portfolio in brand repositioning, product launches, partnership pitching, business development and sales promotions.
  • Experienced in Brand and Communications Planning : You would already have a great portfolio of work across the spectrum of communications : new product launches, interesting twists on sales promotions, turning insights into ideas.
  • Curious about latest trends and disruptions across a wide spectrum of marketing thinking and technologies and being able to give an informed point of view on how they could affect Grab as a brand.
  • Familiar with the entire marketing mix – you have a knowledge of how and when to use different marketing channels from above-the-line and below-the-line communications for brand activation. You must also have a clear understanding of how to plan an end-to-end marketing roll out for new campaigns (e.g. product launches, consumer campaigns, merchant campaigns etc.)
  • Experience utilizing data to form innovative and interesting ideas that are successfully operationalized into impactful marketing campaigns.
  • Chaos herder and Silo crosser : A track record of successfully collaborating with cross‑functional stakeholders to develop and enforce friction‑reducing processes and cadences. Strong desire to drive continuous improvement, there's always a smarter, faster, better way things could work.
  • Familiarity with AI‑powered tools and technologies is good to have
  • Life at Grab

    We care about your well‑being at Grab, here are some of the global benefits we offer :

  • We have your back with Term Life Insurance and comprehensive Medical Insurance.
  • With GrabFlex, create a benefits package that suits your needs and aspirations.
  • Celebrate moments that matter in life with loved ones through Parental and Birthday leave , and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
  • We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
  • Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
  • What We Stand For At Grab

    We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.

    #J-18808-Ljbffr

    Buat amaran kerja untuk carian ini

    Brand Manager • Petaling Jaya, Selangor, Malaysia

    Pekerjaan yang berkaitan
    • Dinaikkan pangkat
    • Baharu!
    Branding Manager | MNC Cosmetic Brand

    Branding Manager | MNC Cosmetic Brand

    J-Recruit Recruitment AgencyPetaling Jaya, Selangor, Malaysia
    About the job Branding Manager | MNC Cosmetic Brand.An international cosmetics company that aims to provide global consumers with high quality products. Presence in Indonesia, Malaysia, Thailand, Vi...Tunjukkan lagiKemas kini terakhir: 19 jam yang lalu
    • Dinaikkan pangkat
    Manager - Brand Partnerships

    Manager - Brand Partnerships

    ZALORA GroupKuala Lumpur, Kuala Lumpur, Malaysia
    We are seeking a high‑performing Regional Manager (Account Management) to drive growth and strategic direction for the ZALORA Advertising Platform (ZAP). This senior role will lead key client relati...Tunjukkan lagiKemas kini terakhir: 1 hari yang lalu
    • Dinaikkan pangkat
    Brand Marketing Manager

    Brand Marketing Manager

    Moomoo MYKuala Lumpur, Kuala Lumpur, Malaysia
    Moomoo is a fast‑growing wealth‑tech platform committed to transforming the way people invest.Since 2018 we have expanded across Malaysia, Australia, Japan, Canada, New Zealand and Singapore, empow...Tunjukkan lagiKemas kini terakhir: 20 hari yang lalu
    • Dinaikkan pangkat
    Brand Marketing Manager

    Brand Marketing Manager

    REV EDITION SDN BHDKuala Lumpur, Kuala Lumpur, Malaysia
    Add expected salary to your profile for insights.Develop and implement comprehensive brand marketing strategies aligned with global brand guidelines and local market dynamics.Define annual marketin...Tunjukkan lagiKemas kini terakhir: 7 hari yang lalu
    • Dinaikkan pangkat
    Senior Brand Manager

    Senior Brand Manager

    BusinesslistKuala Lumpur, Kuala Lumpur, Malaysia
    Marketing Strategy & Execution.Develop and implement marketing strategies that build brand credibility and resonate with our target market. Manage end-to-end marketing campaigns, including all digit...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Marketing Manager, Brand Partnership & Campaigns

    Marketing Manager, Brand Partnership & Campaigns

    GrabPetaling Jaya, Selangor, Malaysia
    Grab is Southeast Asia's leading superapp.From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything.In...Tunjukkan lagiKemas kini terakhir: 1 hari yang lalu
    • Dinaikkan pangkat
    Manager, Brand & Marketing

    Manager, Brand & Marketing

    Standard CharteredKuala Lumpur, Kuala Lumpur, Malaysia
    The successful candidate will determine and formulate Retail Marketing communication strategies for Malaysia, work closely with respective WRB business units to ensure alignment of business goals a...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Senior Manager, Brand

    Senior Manager, Brand

    adidasPetaling Jaya, Selangor, Malaysia
    Purpose & Overall Relevance For The Organization.Plan, execute, and monitor the country-level brand and marketing calendar to deliver both business and brand equity objectives, while acting as the ...Tunjukkan lagiKemas kini terakhir: 1 hari yang lalu
    • Dinaikkan pangkat
    Brand Manager / Senior Brand Manager (FMCG)

    Brand Manager / Senior Brand Manager (FMCG)

    MVC ResourcesKuala Lumpur, Kuala Lumpur, Malaysia
    Brand Manager / Senior Brand Manager (FMCG) – MVC Resources, Kuala Lumpur, Malaysia.The Brand Manager will be responsible for developing strategies, executing campaigns, and leading initiatives that ...Tunjukkan lagiKemas kini terakhir: 7 hari yang lalu
    • Dinaikkan pangkat
    Senior Branding Manager (Global Marketing)

    Senior Branding Manager (Global Marketing)

    MR DIY InternationalSeri Kembangan, Selangor, Malaysia
    At MR DIY International, we're more than a global home improvement brand, we're a catalyst for ambitious talent ready to grow beyond borders. With over 5,000+ stores across 14 countries globally, we...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    Brand Marketing Manager

    Brand Marketing Manager

    moomooKuala Lumpur, Federal Territory of Kuala Lumpur, MY
    Quick Apply
    Moomoo is more than just a global investment and trading platform—we’re a fast-growing force in the wealth-tech space, committed to transforming the way people invest. Since our founding in 2018, we...Tunjukkan lagiKemas kini terakhir: 24 hari yang lalu
    • Dinaikkan pangkat
    Senior Brand Manager

    Senior Brand Manager

    Colgate-PalmoliveShah Alam, Selangor, Malaysia
    Join Colgate-Palmolive, a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition.Our products are trusted...Tunjukkan lagiKemas kini terakhir: 18 hari yang lalu
    • Dinaikkan pangkat
    Senior Brand Manager, Household, ASEAN

    Senior Brand Manager, Household, ASEAN

    Reckitt Benckiser LLCKuala Lumpur, Kuala Lumpur, Malaysia
    Press Tab to Move to Skip to Content Link.Select how often (in days) to receive an alert : .Senior Brand Manager, Household, ASEAN. Home to the world's best loved and trusted hygiene, health, and nutr...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Campaign and Brand Manager

    Campaign and Brand Manager

    BjakPetaling Jaya, Selangor, Malaysia
    Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN.Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia.Our invest...Tunjukkan lagiKemas kini terakhir: 7 hari yang lalu
    • Dinaikkan pangkat
    Branding & Marketing, Manager

    Branding & Marketing, Manager

    Tune Protect GroupKuala Lumpur, Kuala Lumpur, Malaysia
    Be among the first 25 applicants.The person will play a key role in driving brand growth and market visibility by developing and executing integrated marketing strategies.This role is responsible f...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    • Dinaikkan pangkat
    Brand Marketing Manager

    Brand Marketing Manager

    Moomoo Inc.Kuala Lumpur, Kuala Lumpur, Malaysia
    Moomoo is more than just a global investment and trading platform—we’re a fast-growing force in the wealth-tech space, committed to transforming the way people invest. Since our founding in 2018, we...Tunjukkan lagiKemas kini terakhir: 20 hari yang lalu
    • Dinaikkan pangkat
    Senior Manager, Marketing

    Senior Manager, Marketing

    AirAsiaKuala Lumpur, Kuala Lumpur, Malaysia
    Results-driven and strategic Senior Marketing Manager to lead the planning, development, and execution of marketing initiatives. The ideal candidate will oversee brand positioning, campaign executio...Tunjukkan lagiKemas kini terakhir: 30+ hari yang lalu
    Manager - Brand Partnerships

    Manager - Brand Partnerships

    ZALORA SOUTH EAST ASIA PTE LTDKuala Lumpur, MY
    Quick Apply
    We are seeking a high‑performing Regional Manager (Account Management) to drive growth and strategic direction for&#...Tunjukkan lagiKemas kini terakhir: 3 hari yang lalu