Assistant Marketing Manager (The Ice Cream Bar sdn bhd)

Assistant Marketing Manager (The Ice Cream Bar Sdn Bhd)

We are looking for candidates who have a strong track record of translating strategy, planning, coordinating and executing 360-integrated marketing campaigns that are aligned with company-wide objectives. This includes budget management and target tracking.

Candidates are typically required to possess at least 4-5 years of working experience in roles that exemplify data driven marketing to support decision making.

The successful candidate is required to work closely with various cross functional teams in order to get campaigns across the line.

As the marketing team is responsible for driving multiple brands, the ideal candidate should possess the ability to adapt quickly and be ready to move with the needs of the business. As such, a knack for problem solving and structure would be an asset.

The day-to-day activities :

Responsible for the end-to-end planning, design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and optimise in between campaign activities.

Manage budget to ensure each initiative is backed by media investment based on priorities.

Manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach.

Take ownership and work closely with all key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, media buying, events, etc.

The must haves :

Ability to work independently and think strategically in driving certain smaller, low-risk initiatives as well as in an executional capacity.

Familiar with the entire marketing mix – you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation. You must also have a clear understanding of how to plan an end-to-end marketing roll out for new campaigns (e.g. product launches, consumer announcements, tactical campaigns etc.).

Excellent knowledge of the Malaysia market, deep understanding of consumer insights and media landscape.

Results-oriented and data-driven : Able to make data-informed decisions for a marketing plan. Proven track record of utilizing data in forming innovative and interesting ideas that are successfully operationalized into impactful marketing campaign execution.

Resourceful and creative : Knack for identifying great marketing creative. You work well with creative people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work.

Relentlessly driven and seeks challenges : Willingness to drive growth and able to embrace and tackle challenges.

Proficiency in English is a must. Ability to translate marketing collateral into Chinese / Malay will be an added advantage.

Past FMCG / Retail / e-commerce experience is a plus.

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