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Marketing Executive

Marketing Executive

MOG GROUP OF COMPANIESKuala Lumpur, Kuala Lumpur, Malaysia
1 hari lalu
Penerangan pekerjaan

As the Marketing Executive, Retail Marketing, you will lead the execution of retail-focused marketing initiatives that drive in-store traffic, brand visibility, and campaign engagement across MOG's nationwide outlet network. You will act as a bridge between marketing strategy and retail execution, ensuring that every campaign or activation is optimized for results at the store level.

Key Responsibilities

  • Develop and execute retail-driven marketing campaigns in alignment with MOG's brand objectives.
  • Drive traffic to stores through tactical promotions, thematic campaigns, festive activations, and co-branded programs.
  • Propose creative mechanics that engage walk-ins, increase conversion, and enhance customer experience.
  • Plan and coordinate in-store activations, pop-ups, roadshows, trunk shows, and outlet-level events.
  • Collaborate with the events, creative, and operations teams to deliver seamless executions.
  • Act as the retail marketing lead for store opening / renovation launches.
  • Work closely with the Merchandising team to plan monthly and quarterly promotions tied to stock performance, new launches, or supplier initiatives.
  • Work with suppliers and brand principals to plan launches, promo support, in-store visibility, and staff education materials.
  • Propose campaign ideas to uplift product sell-through and maintain strong category performance.

Requirements :

  • Degree in Marketing, Business, Communications, or a related field.
  • 3–5 years of experience in retail marketing, trade marketing, or brand activation.
  • Experience in eyewear, beauty, FMCG, or lifestyle / healthcare retail is an advantage.
  • Strong understanding of retail operations and shopper marketing.
  • Excellent planning and coordination skills, able to manage multiple outlets and campaigns simultaneously.
  • Confident in stakeholder management, both internal and external (suppliers, store team, merchandising etc).
  • Creative thinker with a hands-on attitude — able to take ideas from pitch to execution.
  • Strong team player who can collaborate across departments and provide progress updates clearly and regularly.
  • What We Offer :

  • Opportunity to lead nationwide retail activations and impactful product campaigns
  • A fast-paced environment with career growth in brand and trade marketing
  • Access to leading eyewear brands and close collaboration with cross-functional teams
  • Buat amaran kerja untuk carian ini

    Marketing Executive • Kuala Lumpur, Kuala Lumpur, Malaysia

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