Assistant Digital Marketing Manager

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POP MART, founded in 2010 (SEHK : 9992), is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, Intellectual Property (IP) operations, designer toy culture evangelism, and strategic investments, we have built an integrated platform covering the entire designer toy value chain, allowing artists to focus solely on their craft and giving stage to talents from all over the world. With 7,000+ employees globally, POP MART has successfully set foot in more than 30 countries and regions, serving a diverse audience of cultural pioneers and art fans.

Responsibilities

• Lead and guide overall digital marketing strategies, ensuring alignment with overall marketing objectives and brand guidelines.
• Develop and oversee the execution of digital marketing campaigns across TikTok, Instagram, Facebook, XiaoHongShu (Rednote), and other relevant platforms to strengthen brand awareness and drive sales.
• Plan, review, and optimise weekly / monthly social media content calendars — ensuring engaging storytelling, brand consistency, and effective audience targeting.
• Strategically manage KOL / influencer collaborations, including identifying suitable partners, negotiating terms, briefing content requirements, and monitoring performance to maximise ROI.
• Analyse campaign metrics, social engagement data, and KOL performance, providing actionable insights and recommendations for improvement.
• Research and introduce new digital trends, creative formats, and emerging tools to enhance campaign impact and platform presence.
• Work closely with the Marketing Manager to integrate online strategies with offline activations, product launches, and seasonal campaigns.
• Maintain a strong understanding of Malaysian consumer behaviour, social media culture, and festival / event opportunities to localise content effectively.
• All other duties or projects as assigned.

Requirements

What we offer

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Strategy / Planning, and Management

Industries

Retail

Location

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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