Sales Executive, Equipment Sales

Job Responsibilities

• Responsible for maintaining and enhancing relationship with the Construction Industry (CI) customers allocated.
• Visit customers face to face and build relationships with decision makers, listening to and understanding their needs and business goals.
• Advise customers on immediate equipment repair needs, service letters, Product Improvement Programs (PIPs), Product Safety Programs (PSPs), Scheduled Oil Sampling (S.O.S.), and Product Link (PL).
• Help customers with warranty issues and develop proactive before failure repair strategies.
• Consult with customer about equipment, life cycles, maintenance, and replacement budgets and other solutions.
• Conduct equipment inspections, Custom Track Services (CTS), Technical Analysis 1 (TA1), and record the status of aspects of the machines using Cat Inspect.
• Promote Cat Product Support Parts & Service offering to the customers such as but not limited to CVA, EMS, PCC onboarding.
• Analyze leads generated by Prioritized Service Events (PSEs) and use them to build call plans and sales goals.
• Coordinate with parts, service, and equipment management division to support customer needs.
• Plan and execute pre-call planning on a weekly basis to ensure effective sales coverage.
• Use CRM system to log all customer visits, inspections, competitive visits, and opportunities, and to manage customer information like contacts and feedback.
• Generate quotes for parts, service, and equipment management solutions.

Key Requirements

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