Sales and Marketing Manager

Role Responsibilities

• Responsible for growing Unit of Sales (UOS), increase revenue and eliminate revenue obstacles through creative, adaptive strategies and plans.
• Develop & implement strategic plans in managing affiliates / partners across Corporate Sectors, Third Party Agents, Insurers, GPs, etc. to increase revenue and grow market share.
• Provides day‑to‑day leadership to sales & marketing team to achieve revenue & UOS objectives, with overall responsibility for achieving hospital revenue & UOS targets.
• Identify and execute sales & marketing initiatives based on customer / patient journey to develop and build long‑term value‑based customer relationships to meet business goals.
• Develop & execute marketing campaigns to build brand equity, increase market share and grow revenue for the respective hospitals.
• Build relationships with the partners to create strong business relationships. Develop hospital affiliate partner plans (account profile, account analysis, account strategy, account objectives, account action plan, etc.).
• Continuously seek new opportunities and innovative strategies to drive revenue growth & market share in driving the Hospital as the leading preferred healthcare provider in Malaysia.
• Constantly map and evaluate partner & competitive landscape to identify trends that may lead to changes in sales & marketing strategies to meet or exceed business goals and customer expectations.
• Conceptualize and execute monthly promotion plans with clear KPIs.
• Review and maintain successful business performance by increasing revenues & UOS, controlling expenses and providing ROI for area of focus.
• Lead, execute, manage and monitor all sales & marketing campaigns / programs, set clear KPIs, monitor campaign effectiveness and performance.
• Work together with the Hospital COO in the formulation of individual hospital’s sales communication strategies.
• Monitor partner’s monthly / yearly cumulative performances and the various revenue driver category performances.
• Ensure execution of an effective marketing mix based on well‑researched consumer insights and a sound appreciation of the company’s competitive strength and operational capabilities.
• Customize retention programs and continuously identify areas of improvements to build loyalty and brand affinity.
• Effective usage of digital marketing & social media platform to promote the brand, drive partner and consumer engagement, increase SOV and positive WOM for individual hospitals, the Pantai & Gleneagles brands as a whole.
• Coordinate execution of agreements, develop and maintain marketing / business development presentations.
• Prepare proposals and presentation materials for COO, management, partners and vendors.
• Formulate & update policies and procedures to meet present work requirements pertaining to sales & marketing.
• Participate in Quality Assurance programmes and Quality Improvement activities.
• Effective utilization of allocated budget, monitor budget utilization and measure campaign / program / activities KPIs & ROIs.
• To perform other duties which may be assigned from time to time by the COO & Head of Marketing – MOD or designated representative on behalf of the Management.
• Conduct performance evaluations and promote professional development.
• Supervise and mentor IT staff, encouraging continuous improvement of professional growth.
• To perform any other duties that may be assigned by the Management from time to time.

Qualification and Experience

Seniority level

Employment type

Job function

Industries

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