Business Director - Media

Business Director - Media at Publicis Groupe Malaysia

Overview

The Business Director is responsible for contributing to the achievement of business plan objectives by the effective management of the provision of quality media strategies to clients.

Responsibilities

• Lead and build a strong Media Planning Team and galvanize, motivate & inspire them to define, design and deliver best class strategy and delivery.
• Ensure excellent customer service levels throughout Media Planning Team and all agency touch points.
• Able to translate and understand client’s business challenges, and create strategic experiential & integrated, (where applicable) media plans to solve or improve business performance, demonstrated through clearly defined and measurable results.
• Ensure company profitability (P&L) - all budgets are sufficient at the start of each client engagement, and that during each engagement, the planning team members are staying within appropriate ranges of profitability, while always delivering highest quality service and product.
• Responsible for the direction, growth and development of all members of the assigned planning team - including but not limited to performance reviews, goal setting, professional education, motivation and engagement.
• Ensure that Media Planning Team provides clients with a continuous flow of key learnings and recommendations that improve their business and lead to closer partnerships with the agency.
• Build and maintain outstanding customer relationships with assigned client(s).
• Identify potential new business within existing client roster.
• Effectively present and sell agency work / proposals to client roster.
• Assist in the creation of project specific budgets.
• Attend client meetings during development phase of engagement.
• Maintain on‑going relationship with clients after the initial “sell‑in” phase.
• Develop and execute program contracts with clients.
• Identify “breakthrough” media concepts and ideas that deliver to the strategy and business needs of the client.
• Coaching and mentorship of account team; determine ways to incorporate and develop best practices into account team members’ skill sets.
• Establish KPIs for client program / activations, identify the measurement methodology to be used and ensure proactive measurement.
• Lead quarterly agency / client reviews to highlight performance, share category or industry insights that will lead to business driving conversations.

Qualifications

Additional Information

Seniority level : Not Applicable

Employment type : Full-time

Job function : Business Development and Sales

Industry : Advertising Services

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