Chief Strategic Marketing Officer – SEA6

Chief Strategic Marketing Officer – SEA6

GE HealthCare Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Job Description Summary : The Chief Strategy, Marketing Officer (CSMO) is a senior strategic role within the GE organization. This role will have ownership and accountability on a wing to wing basis on marketing, strategy, commercial excellence and operations in the country. The position holder will be responsible to ensure the necessary financial performance of each business unit. This position reports directly into the Country GM.

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Essential Responsibilities

• Strategy - Work with the Country GM to synthesize, develop, and execute the in country strategic marketing and commercial plans in line with business goals and objectives.
• Direct market research and analytics to identify and exploit opportunities, customer needs, market sizing, and develop and maintain in-depth knowledge and understanding of trends and requirements in the healthcare market.
• Lead the development and implementation of in country marketing strategies to drive sales growth, market share, and brand awareness.
• Assess portfolio competitiveness.
• Create, execute, and continuously evolve the GTM strategy.
• Differentiated GTM on a short – medium – long term basis and execution thereof.
• Commercial Operations
• Optimizes commercial analytics function through governance / policies, standardization of reporting / visualization / forecasting to enable improved funnel management, insights from Win / Loss analyses, tracking sales KPIs.
• Works with in-country analytics resources to report quarterly performance on market share, visibility, win-rate, coverage, cost to sell; drives PSR to understand sub-optimal performance and collaborates with commercial leaders to regain strength.
• Drive standardization and efficiency of the Inquiry-to-Order and other commercial operations through deployment of tools / technologies, automation, and LEAN process excellence.
• Manage SEA6 commercial support team in wing-to-wing commercial support activities.

Qualifications / Requirements

Inclusion and Diversity

GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. We expect all employees to live our behaviours : act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits reflect the scope and scale of our global organization and offer opportunities for growth in a collaborative, supportive culture.

Additional Information

Relocation Assistance Provided : No

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