Email & Retention Marketing Executive

This job is for an Email & Retention Marketing Executive who runs email and WhatsApp campaigns to keep customers coming back. You might like this job because you’ll creatively engage with audiences and see direct results from your strategies!

• Manage and execute BloomThis’ email, WhatsApp, and loyalty marketing programs, including list creation / segmentation, layout design, link tagging, scheduling, and test setup
• Continuously improve retention KPIs : deliverability, open rates, click-through rates, conversions, opt-outs, revenue, lifetime value, and other business-specific goals
• Research and implement new strategies for email and retention marketing
• Develop and manage monthly email and WhatsApp marketing calendars
• Plan, build, and launch acquisition / lead-generation campaigns via email and WhatsApp
• Set up automated flows and lifecycle campaigns
• Create and execute weekly campaign blasts
• Conduct A / B testing to refine strategy and improve results
• Generate and analyse weekly / monthly performance reports
• Collaborate with the team to brainstorm product and campaign ideas

Job Requirements

Requirements

Skills

Customer Retention

Analytical Skills

Data Collection

Data Analysis

Time Management

Creative Problem Solving

Creative Thinking

Email Marketing

Company Benefits

Group Hospitalisation & Surgical Benefit

We care a lot for our employee's well-being and health so we got you covered!

Free Flowers!

We provide our employees annual credit to redeem free flowers and discounts to shop for all our products.

We provide monthly travel allowance so everyone comes to work happy.

We provide eye care & dental care for our employess too!

Team Engagement

Team engagement activities are done from time to time to keep our people in shape and fit!

Recharge Room

We care for our employees that we set up recharge room for them to take a break and get back to momentum!

BloomThis is an e-commerce company that delivers premium fresh flowers on demand and via subscription.With the current operations of an online store and 3 retail outlets, BloomThis is on a mission to create moments of happiness by using technology to create the best possible experience of buying and receiving flowers. We set ourselves apart by offering handcrafted artisan flowers designed by our highly skilled...

Our vision is to be SEA's most personalised talent ecosystem; elevating human progress by helping careers and companies grow.

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