Senior CRM Executive

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market.

About the Team

We are looking for a highly analytical and execution-focused Senior CRM Specialist to drive user lifecycle growth for Shopee Malaysia. You will lead advanced CRM planning, segmentation, testing, and performance optimisation initiatives to boost user engagement, retention, and revenue across our app ecosystem. As an individual contributor, you will be fully hands‑on in campaign execution while influencing CRM strategy through strong data insights.

Job Description

• Plan and execute CRM campaigns across key channels : Push Notifications, In-App Messages, Emails, and Vouchers.
• Lead lifecycle strategies covering onboarding, activation, reactivation, loyalty progression, and category engagement.
• Own advanced segmentation logic, targeting rules, and customer journey personalisation.
• Conduct A / B experiments with rigorous performance tracking, deep‑dive analysis, and actionable insights.
• Partner closely with Category, Product, and Data teams to support business priorities with CRM solutions.
• Maintain campaign documentation, reporting dashboards, and CRM tools hygiene.

Requirements

Company Overview

Shopee is the leading e‑commerce platform in Southeast Asia and Taiwan, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. The Shopee team is rapidly expanding across the region and we are constantly on the lookout for talents who have the passion and drive to become part of a fast-moving and dynamic team.

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