Business Development - FMCG

We are seeking an experienced and driven

Business Development Manager with deep FMCG expertise

to strengthen Nastys Market Development function. The role is critical to supporting our rapid expansion into Tier 1 and Tier 2 markets, ensuring we capture opportunities effectively while sustaining growth momentum. The ideal candidate will bring proven FMCG knowledge understanding consumer behavior, channel structures, distributor / retailer dynamics, and trade marketing while being able to translate strategy into execution. Key Responsibilities Shape and execute market entry and expansion strategies in FMCG-driven environments. Identify and assess growth opportunities, competitive threats, and emerging consumer trends. Build and manage partnerships with distributors, retailers, and key accounts, especially in Tier 1 markets. Act as a bridge between SCM, product development, campaigns, and commercial initiatives, ensuring smooth execution. Develop and evaluate financial models including ROI, profitability analysis, and risk assessments. Track and analyze KPIs and performance metrics, delivering structured performance reports with corrective action recommendations. Provide data-driven insights to guide commercial and strategic decision-making. Work with the Legal Team to propose regulatory frameworks, contractual safeguards, and compliance measures for market initiatives. Requirements 8-10 years experience in Market Development within FMCG (mandatory); experience in Vape, Tobacco, or high-growth FMCG categories is a strong plus. Proven expertise in trade channels, distributor / retailer networks, and consumer insights in FMCG. Strong data analytics skills, proficient in BI tools, Excel, and PowerPoint. Advanced knowledge of financial modeling, ROI assessment, and risk evaluation. Demonstrated ability to build networks, negotiate partnerships, and manage complex market environments. Excellent execution drive, problem-solving, and stakeholder management skills. Degree / Diploma in a relevant field (preferred but not mandatory).

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