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Account Manager

Account Manager

Cheil MalaysiaKuala Lumpur, Kuala Lumpur, Malaysia
21 jam yang lalu
Penerangan pekerjaan

The Account Manager will ensure that all elements of the marketing campaign are executed seamlessly and that the client’s objectives are met with high standards.

Business Expansion : Account Planning and Proposal Development

  • 360 Marketing Plan Development : Create comprehensive marketing strategies encompassing Digital, TV, DOOH (Digital Out Of Home), Radio, and other relevant media channels.
  • Creative Proposal : Develop and brief the creative team on the marketing objectives, target audience, key messages, and desired outcomes to ensure a compelling creative strategy.
  • Media & Influencer Proposal : Collaborate with the agency to outline media and KOL strategies, including targeting, budget allocation, and expected impact.
  • Proposal Deck Compilation : Assemble a detailed proposal deck for client presentation, including strategic recommendations, creative concepts, media plans, and amplification strategies.

Execution and Communication

  • Client and Agency Communication : Serve as the primary liaison between the client, creative team, media agency, and KOL agency, facilitating reviews and approvals.
  • Digital Creative Coordination : Ensure that the digital creative team provides a clear plan to the media agency based on the given media plan.
  • Creative Materials Oversight : Work closely with the creative team to oversee the development and feedback process for all creative materials.
  • Internal Review and Approval : Coordinate with the client teams to review and approve all creative materials before finalization.
  • Campaign Updates : Regularly update the clients on campaign progress, ensuring alignment and addressing any issues promptly.
  • Reporting and Analysis

  • Compilation of Reports : Gather and consolidate reports from media and KOL agencies, ensuring all relevant metrics and performance data are included.
  • Performance Analysis : Review and analyse the campaign results, identifying key insights and areas for improvement.
  • Client Reporting : Prepare and deliver comprehensive reports to the client, summarizing campaign performance, insights, and recommendations for future strategies.
  • Qualifications

  • Past experience as Account Manager, Business Development Manager or relevant role in an advertising agency.
  • Diploma / Degree in Mass Communication, Business or related fields.
  • Strong verbal and written communication skills.
  • Ability to multitask and juggle multiple projects at a time, while maintaining sharp attention to details.
  • Able to work under pressure while ensuring timeline efficiency.
  • Seniority level

  • Mid-Senior level
  • Employment type

  • Contract
  • Job function

  • Advertising and Strategy / Planning
  • Industries

  • Advertising Services
  • #J-18808-Ljbffr

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