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Digital Marketing Executive

Digital Marketing Executive

CareerMaster Sdn BhdPacific Remote Islands Marine National Monument, Howland Island, Malaysia
1 hari lalu
Penerangan pekerjaan

SUMMARY

  • Responsible for managing and optimising the company's digital presence by leveraging marketing technologies, SEO strategies, and data-driven insights.
  • This role ensures seamless integration between marketing initiatives and IT systems, supporting business growth and enhancing engagement with target industries.

JOB RESPONSIBILITIES :

1. SEO & Website Optimisation

  • Conduct regular keyword research and competitor analysis.
  • Review and interpret SEO performance reports (e.g., SEMrush, GA4, Looker Studio).
  • Optimise on-page SEO elements including meta tags, headers, image alt text, and internal linking.
  • Coordinate technical SEO changes with the web development team or agency.
  • Create and maintain SEO-friendly landing pages for campaigns or product launches.
  • Monitor and improve site health (crawl errors, mobile usability, page speed).
  • 2. Content Strategy & Creation

  • Develop and maintain a content calendar for blogs, case studies, and landing pages.
  • Write or edit 1–2 high-quality blog posts or case studies per month.
  • Collaborate with product managers and the sales team for technical content input.
  • Ensure content reflects the brand voice and resonates with audiences such as architects, contractors, and facility managers.
  • Upload, format, and optimise content within the CMS (WordPress or equivalent).
  • 3. Digital Campaign Support

  • Assist in running and optimising Google Ads and LinkedIn campaigns (in-house or via agency).
  • Track campaign performance and ROI.
  • Prepare campaign briefs, review and approve ad copy, and coordinate creative assets.
  • Suggest improvements based on performance data and trends.
  • 4. Email Marketing & Social Media

  • Build and send email campaigns using internal eDM systems or third-party platforms.
  • Share content, news, and case studies via the company LinkedIn page.
  • Monitor engagement and support growth of the target audience.
  • 5. Analytics, Reporting & Continuous Improvement

  • Maintain tracking setup in GA4, Google Tag Manager, and Google Search Console.
  • Produce monthly KPI reports on organic traffic, rankings, conversions, and lead quality.
  • Identify opportunities for SEO growth and campaign optimisation.
  • 6. Project Coordination

  • Liaise with external marketing / SEO agencies to align efforts.
  • Manage internal approvals for marketing content and campaigns.
  • Maintain a digital asset library (PDFs, brochures, specifications).
  • Align marketing activities with sales, tenders, and product launches.
  • 7. Tools & Training

  • Use and maintain SEO tools such as SEMrush, Screaming Frog, and Ahrefs (if applicable).
  • Stay updated with Google algorithm updates and SEO best practices.
  • Undertake relevant training and professional development.
  • JOB REQUIREMENTS : Qualifications

  • Degree in Marketing, IT, Business, or a related field, or equivalent industry experience.
  • Minimum 2 years' experience in digital marketing, SEO, or a similar role
  • Marketing & SEO Skills

  • In-depth knowledge of SEO best practices across on-page, off-page, and technical aspects.
  • Skilled in using SEO and analytics tools such as SEMrush, Ahrefs, Screaming Frog, GA4, Google Search Console, and Looker Studio.
  • Proficient in planning, writing, and optimising content for websites and digital campaigns.
  • Experience with digital advertising platforms including Google Ads and LinkedIn Ads, with a focus on campaign optimisation.
  • Understanding of email marketing workflows and social media content management, particularly on LinkedIn.
  • Technical / IT Skills

  • Proficient in content management systems like WordPress.
  • Hands-on experience with Google Tag Manager and setting up accurate conversion tracking.
  • Strong ability to interpret marketing data and analytics, generate reports, and provide strategic insights.
  • Familiar with log file analysis to identify and resolve crawl-related issues.
  • Working knowledge of schema markup and structured data implementation.
  • Experience addressing technical SEO issues such as indexation errors, redirect chains, and duplicate content
  • Professional & Soft Skills

  • Excellent organisational and project management capabilities.
  • Strong collaboration and communication skills across teams, including marketing, sales, and IT.
  • Analytical thinker with a detail-oriented and problem-solving mindset.
  • Flexible and adaptable to evolving digital marketing trends and technologies.
  • Experience working within ISO-regulated or quality-controlled environments is advantageous
  • Job Type : Full-time

    Pay : RM5, RM8,000.00 per month

    Benefits :

  • Health insurance
  • Opportunities for promotion
  • Professional development
  • Work Location : Remote

    Buat amaran kerja untuk carian ini

    Digital Marketing Executive • Pacific Remote Islands Marine National Monument, Howland Island, Malaysia

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