Associate Marketing Manager

Associate Marketing Manager

We are looking for a results-driven Associate Marketing Manager who is passionate about generating high-quality leads and driving measurable business growth. The ideal candidate will focus on planning, executing, and optimising marketing campaigns that directly contribute to the sales pipeline. You will collaborate closely with the sales and product teams to ensure all marketing efforts translate into qualified opportunities and revenue impact.

Key Responsibilities

• Lead Generation Campaigns : Plan, execute and optimise multi‑channel marketing campaigns (digital, email, content, events) to generate qualified leads for the sales team.
• Performance Marketing : Manage paid campaigns across LinkedIn, Google and other relevant platforms to maximise ROI and conversion rates.
• Marketing‑Sales Alignment : Collaborate closely with the sales team to ensure seamless lead handover, tracking and nurturing throughout the sales funnel.
• Event & Campaign Management : Organise and manage exhibitions and marketing events that support lead acquisition and brand positioning.
• Content & Messaging : Develop compelling marketing materials—such as brochures, landing pages and case studies—that drive engagement and conversions.
• Analytics & Reporting : Measure, analyse and report campaign performance, providing data‑driven insights to optimise future campaigns.
• CRM & Automation : Manage and maintain marketing databases, ensuring proper segmentation, tracking and nurturing using CRM and automation tools (HubSpot, Marketo, Mailchimp).
• Market Intelligence : Conduct market and competitor research to identify new opportunities, customer trends, and areas for campaign improvement.

Requirements

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