Overview
The Activation Executive serve as frontline enforcers in their assigned states / regions, driving Promoters to achieve sales targets while ensuring full compliance with in-field execution standards.
The Day-To-Day Activities
- Sales, Audit & Compliance Enforcement : Ensure Promoters sell effectively to hit the monthly sales target, as Executives are accountable for regional sales outcomes.
- Audit on-ground Promoters as per targets assigned by Partner Management Lead.
- Validate Promoter compliance with operational fundamentals : grooming, punctuality, presence, registration SOPs, and SFA check-ins.
- Ensure stock and POSM sufficiency during roving activities and portable booths activities.
Support Regional-Specific Execution
Implement HQ strategy while adapting to region-specific challenges (e.g., local events, distributor constraints, geography exploration).Collaborate with distributor project manager and supervisors to ensure smooth execution of Promoter activities.Recommend improvements or corrective actions specific to the region.Audit retail outlets as when required.Source for potential partners.Insights & Reporting
Provide weekly reports on audit findings, regional gaps, and Promoter performance trends.Share clear and practical on-ground insights (e.g., Promoter morale, customer response, execution challenges, competitors’ activities) to help management adjust strategy and make informed decisions.Offer feedback on distributor readiness, stock movement, and POSM usage.Training Support
Support regional classroom or online training when required (delivered jointly with Central).Reinforce product knowledge, SOP awareness, and compliance expectations during visits.Detect and immediately flag non-compliance practices (e.g., incorrect registrations SOPs, abnormal volumes).Document all issues in the regional issue log, ensuring escalation to Lead and Central Account Manager when necessary.Track repeated offenders or recurring issues for corrective action.About You
Minimum SPM qualification. Diploma or bachelor’s degree in business, marketing, sales or related field are strongly encouraged to apply.2 – 4 years’ experience in sales, trade marketing, retail operations, or field auditing.Able to travel frequently, and manage ad-hoc assignments.Exposure to working with promoters or distributor-led sales team is an advantage.Knowledge of sales fundamentals, merchandising, and retail execution standards.Competent in Microsoft Excel, Word, and PowerPoint for reporting and analysis.Skilled in compiling sales numbers and preparing reports.Communication skills : able to engage Promoters, distributor supervisors, and collaborate with Account Manager effectively.Coaching ability : comfortable reinforcing product knowledge and SOP awareness during field visits.Upholds professionalism and accountability in compliance monitoring.Strong leadership abilities with people management experience to lead promoters and drive performance.What’s Next?
Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.
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