Digital Marketing Specialist

Overview

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.

Responsibilities

The Digital Marketing Specialist is responsible for developing and executing comprehensive marketing strategies that integrate social media, paid advertising, and search engine marketing (SEM). This role will work closely with various internal teams and external vendors to enhance brand visibility, drive traffic, and generate leads across multiple digital platforms.

% of Time

Major Responsibilities

30%

Social Media Management

• Develop and implement social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content across all social media platforms (Facebook, LinkedIn, Youtube, Blogs, etc).
• Collaborate closely with relevant internal stakeholders, peers, third-party channels, and vendors for social media-relevant tasks, including promoting and executing marketing campaigns, negotiating quotes and agreements, and holding accountability on the social media calendar.
• Monitor, listen, and respond to users in a "social" way while cultivating leads and sales.
• Analyze key metrics and adjust strategies as needed to improve performance.
• Stay up-to-date with social media trends, tools, and best practices.

30%

Paid Advertising

25%

Search Engine Marketing (SEM)

10%

Website Content Management

5%

Miscellaneous

Qualifications