Digital Marketing Executive

Responsibilities

• Manage and maintain product listings, pricing, and product selection and promotions on TikTok, Shopee, Lazada, and other relevant e-commerce platforms. Monitor and optimize product visibility and performance on these platforms.
• Plan and execute campaign proposals to online sales platforms internal team before submitting to online sales platforms, outlining objectives, strategies, and expected outcomes.
• Conduct post-campaign analysis to evaluate the performance of sales and marketing activities. Provide insights and recommendations for future campaigns based on the analysis.
• Monitor key performance indicators (KPIs) such as sales, traffic, conversion rates, and return on investment (ROI) for all e-commerce activities and produce report to management.
• Implement strategies to enhance customer satisfaction and retention.
• Stay updated on the latest trends in e-commerce, online marketing, and the gold jewelry industry.
• Conduct market research to identify opportunities for growth and improvement.
• Assist live host on their daily tasks.

Qualifications

Company Background

Masdora Jewellery is a leading gold jewellery brand established in 2020 during the Covid-19 pandemic. The name MASDORA was derived from the two syllables ‘Mas’ and ‘Dora’, which signify ‘A gift in gold’. Setting the first step on the e-commerce platform, Masdora started with Shopee, a marketplace with the right prospect of targeting the younger generation where they provide transparency as customers are free to leave their purchase reviews and ratings.

Masdora believes that the demand for gold as a safe-haven investment will continue to grow. The company’s commitment to quality, customer service and competitive pricing make it well-positioned to take advantage of opportunities in the gold jewellery industry.

The company has been awarded the Best In Marketing Award at the Star Outstanding Business Awards (SOBA) 2021, the Best E-commerce Award at the Star Outstanding Business Awards (SOBA) 2022, the Malaysia Outstanding Model Enterprise Award (MRMEA) 2022, and has been certified as a "Top Seller on Double 12" on the TikTok platform.

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