Digital Marketing Executive (fresh graduate or 1 year of experience)

Overview

Digital Marketing Executive (fresh graduate or 1 year of experience)

Notes : 100% INDOOR JOB, PHYSICAL INTERVIEW ONLY. Only shortlisted applicants will be notified.

Career Progression Opportunities

Public Holidays Entitlement (99% Federal & State Holidays) for you

Award Recognition for you

Attendance Bonus for you

100% Paid Abroad Trip for you

Outpatient Claims for you

Responsibilities

• Media Partner Acquisition & Relationship Management : Identify and engage new media partners, while nurturing strong relationships with existing partners to drive revenue growth based on sales targets, ROI, and KPIs.
• Market Research & Trend Analysis : Conduct in-depth research on media partners, traffic channels, industry products, and market trends to identify new opportunities and stay ahead of the curve.
• Digital Product Promotion : Develop and implement innovative sales strategies to promote digital entertainment products and increase traffic. Analyze campaign performance to optimize and enhance results, ultimately driving revenue growth.
• Advertising Cost Management : Understand and manage key advertising cost principles, including CPA, CPI, CPC, CPM, and CPL, ensuring campaigns are aligned with financial targets.
• Campaign Management & Optimization : Plan, execute, and optimize digital marketing campaigns using self-serve advertising platforms. Responsible for campaign setup, integration, and ongoing analysis to meet ROI goals.
• 24 / 7 Campaign Support : Provide timely support for any issues related to online advertising, ensuring campaigns run smoothly at all times.
• Data Monitoring & Optimization : Continuously monitor campaign data, perform in-depth analysis, and take proactive steps to optimize campaigns and improve performance.
• Problem Solving & Issue Resolution : Take ownership of campaign inquiries, daily issues, and ad-hoc requests. Resolve challenges promptly, both independently and as part of a collaborative team.
• Cross-Department Collaboration : Work closely with internal teams, other departments, and clients to ensure seamless communication, particularly when addressing technical inquiries and challenges.
• Self-Motivation & Initiative : Demonstrate a strong drive to achieve targets, overcome setbacks, and seize new opportunities with minimal supervision.
• Stakeholder Communication : Confidently provide recommendations to senior stakeholders, even in ambiguous situations, and contribute to decision-making processes.
• Passion for Digital Marketing : Have a strong understanding of and interest in digital marketing and online advertising, staying current with industry trends.
• Required Skills & Qualifications :
• Analytical Expertise : Strong analytical skills to research, interpret, and leverage complex data for decision-making and campaign optimization.
• Data Presentation : Ability to digest & present complex data in a clear, reader-friendly manner to non-technical stakeholders.
• Time Management & Multitasking : Capable of managing multiple tasks simultaneously, prioritizing effectively, and meeting daily deadlines.
• Attention to Detail : Exceptional attention to detail with a keen focus on problem-solving and process improvement.
• Self-Starter : Proactive and independent, able to work with minimal supervision while showing initiative and taking responsibility for tasks.
• Quick Learner : Ability to quickly absorb new information and apply it to the role effectively.
• Adaptability : Comfortable working in a fast-paced, dynamic environment, and able to handle pressure and shifting priorities.
• Interpersonal & Communication Skills : Strong interpersonal skills and the ability to effectively communicate (oral & written) to build relationships with international clients. Capable of resolving issues and managing conflicts with professionalism and tact.
• Negotiation Skills : Proficiency in negotiating with international clients and internal teams to secure mutually beneficial agreements and drive business growth.
• Digital Marketing Knowledge : Proficient in digital marketing strategies with a deep understanding of internet trends, consumer behavior, and online advertising practices.
• Language Proficiency : Fluent in both Mandarin (中文) and English. Fluency in Mandarin is preferred as the role involves interactions with Mandarin-speaking clients and / or stakeholders.
• Microsoft Office Skills : Proficient in Word, Excel, and Outlook.

Note : There are no strict rules for the format of the interview presentation. You may be asked to present on topics related to the role during the interview.

Company : Marvel Media (Penang-based, global digital content player with 45+ countries and 300+ media partners). We aim to bring top-tier infotainment to users worldwide and offer real career growth in a fast-paced, collaborative environment.

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