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Social Media Marketing Specialist

Social Media Marketing Specialist

MyAtlas DigitalKuala Lumpur, Kuala Lumpur, Malaysia
3 jam yang lalu
Penerangan pekerjaan

Overview

We are looking for a Social Media Marketing Executive to promote our client’s project website / app and support campaigns with multiple partners. The role focuses on driving traffic, building brand visibility, and engaging sport fans across key markets.

Responsibilities

  • Plan & strategize sports-focused, engaging, and shareable content (match updates, highlight reels, fan memes, infographics, awareness posts, etc.).
  • Develop and execute social media strategy for platforms including Facebook, Instagram, TikTok, X (Twitter), XiaoHongShu and etc, with a strong focus on Southeast Asia markets.
  • Drive traffic acquisition from social media to the website / app.

Content & Community Engagement

  • Brainstorm & develop strategies to convert fan / community to register to improve acquisition number. (marketing part), convert to user
  • Work closely with design and video teams to create eye-catching visuals, highlight reels, and short-form content optimized for each platform.

    • Campaigns & Partnerships

  • Support execution of affiliates, influencer, and KOL campaigns to maximize visibility and conversions.
  • Collaborate with brand partners for co-branded campaigns, ensuring communication and requirements are aligned.
  • Monitor campaign performance and suggest optimizations to improve ROI and CPA. (data analytic)

    • Analytics & Reporting

  • Track, analyse, and report on key social media KPIs including engagement, reach, impressions, follower growth, traffic, and conversion metrics .
  • Provide insights into audience behaviour and competitor activity to refine strategy.

    • Requirements

  • Diploma / Degree in Marketing, Communications, or related field.
  • 1–3 years’ experience in social media marketing (preferably with knowledge / interests in sports).
  • Passionate about sports and digital trends.
  • Highly observant and curious about new acquisition methods.
  • Able to communicate / write / read in Chinese and English.

    • #J-18808-Ljbffr

    Buat amaran kerja untuk carian ini

    Social Media Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia

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