Programmatic ExecutiveIPG Mediabrands Malaysia • Petaling Jaya, Selangor, Malaysia
Programmatic Executive
IPG Mediabrands Malaysia • Petaling Jaya, Selangor, Malaysia
8 hari lalu
Penerangan pekerjaanSupport campaign planning and execution across programmatic platforms (e.g., DV360, The Trade Desk). Learn how to set up campaigns, monitor performance, and optimize based on data. Attend internal meetings, brainstorms, and client discussions where relevant. Design bespoke reporting dashboard and tools to effectively manage activity across multiple clients and platforms. Conduct daily monitoring of campaign; performance, pacing and discrepancies ensuring information is clearly communicated to the client and internal team members through regular established reports at key milestones. Identify potential performance / technical issues (both micro and macro) and address them as necessary with both a healthy sense of urgency and clear action points. Communicate to clients the best possible optimization through data and visualizations. Input and update optimizations in real time as parameters change. Establish clear systems to ensure all key campaign parameters are adhered to. Monitor media spend for a portfolio of campaigns to ensure on‑time completion. Work closely with client, agency stakeholders and internal team on the successful development, implementation and optimization of programmatic campaigns. Responsible for managing workflow and deliverables across the team and client. Attending all relevant vendor and partner meetings and researching new opportunities e.g., identify, negotiate and establish PMPs with relevant exchanges / publishers. Manage and mentor more junior members of your team, upskill their knowledge and skillset. Support and drive corporate culture initiatives. Business acumen with an ability to have articulate and mature conversations with all manner of stakeholders. Responsible for accurate billing and timely reconciliation between your clients in line with our finance process. Able to execute business objectives. Ability to track financial & media metrics reconciling performance parameters. Drive key areas of programmatic innovation and growth, by identifying relevant tests and learning opportunities. High attention to detail with limited errors across all role functions. Client satisfaction in programmatic recommendations and thought leadership. 360 feedbacks on collaborating with the internal stakeholders & client team. Recommendations that are realized and translated into best practise. New partnerships and innovation project recommendation and implementation. Contribute to internal team projects and roll out updates and solutions. Out of scope opportunities are sourced and realized. Any additional ad-hoc tasks as assigned by supervisor. Experience in planning, executing and measurement across all stages of the funnel is needed. Hands‑on experience of trading in DV360 and The Trade Desk and a strong understanding of the Google marketing stack is compulsory, experience across other DSPs. Heavy Meta experience. Strong understanding of data capabilities, inventory and publishers across Malaysia and SEA markets is required. Knowledge and understanding of DMP’s, Analytics, DCO and reporting automation / data visualization would be advantageous. Demonstrated proficiency in written and verbal communications skills in English. Meticulous and structured. Curious character, instinctively proactive and believes in asking questions to get ahead. High level of technical & executional capability across programmatic tools & systems. Strong Excel skills, data visualization, charting and analysis. Analytical strength in providing insight and media solutions. Effective communication with clients and colleagues with an ability to communicate & present programmatic plans and ideas with confidence. Interpersonal and people management skills both internally and with client. Teamwork, ability to multi-task and manage stakeholders. Able to work as an individual as part of a broader team of programmatic experts. Professionalism - accountable, dependable with a commitment to quality. Strategic vision with proven experience building and growing programmatic accounts.
We’re looking for a performance-driven digital marketer with a strong Meta background to join us. The associate is responsible for managing end-to-end programmatic campaigns, including planning, activation, optimization, and performance analysis across multiple platforms and channels. You will work closely with tech, data, and publisher partners, as well as internal teams and agency counterparts. While the role is mostly behind-the-scenes, you should be able to demonstrate subject matter expertise both in daily campaign tasks and in broader test-and learn initiatives.
Job Responsibilities
- Manage daily client requests, workflow & relationships.
- Develop a deep, trusted understanding of client's business.
- Harvest actionable insights, use learnings, and propose strategic recommendations or innovative test and learn opportunities.
- Attend client meetings and briefing sessions where required.
Executional Excellence & Campaign Management
People
Commercial
KPIs
Job Requirements
Seniority level
Executive
Employment type
Full‑time
Job function
Advertising
Industries
Advertising Services
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Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
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