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Executive - Content Marketing & Internal Communications

Executive - Content Marketing & Internal Communications

Garden International SchoolNovotel Kuala Lumpur City Centre, Kuala Lumpur, Malaysia
1 hari lalu
Penerangan pekerjaan

As part of the dynamic Marketing & Communications team at Garden International School (GIS), the Content Marketing & Internal Communications Executive plays a central role in bringing the GIS brand to life through creative and engaging content — with a primary focus on

social media content creation

and

internal communications

  • . This role is ideal for a digital-savvy storyteller who thrives in a fast-paced environment and is passionate about education, community, and creativity.

Responsibilities

Social Media Content Creation (Primary Focus)

  • Plan and manage the GIS social media calendar, ensuring timely, relevant, and brand-aligned content across platforms (Instagram, Facebook, LinkedIn, TikTok).
  • Conceptualise and produce engaging multimedia content — including videos, reels, carousels, stories, and captions — tailored for each platform and audience segment.
  • Identify trends, leverage platform features, and apply best practices to grow audience reach and engagement.
  • Capture and curate visual content across the school to authentically reflect school life and student voice.
  • Monitor social media analytics and provide regular insights and recommendations for improvement.

    • Content Development & Communications

  • Write clear, high-quality content for blogs, newsletters, websites, editorials, and campaign materials.
  • Collaborate with team members and departments to source and shape stories that reflect GIS values and priorities.
  • Support the creation of internal communications and school publications such as yearbooks, brochures, and handbooks.

    • Campaign & Brand Support

  • Assist with content needs for open days, marketing campaigns, and community events.
  • Coordinate with designers, photographers, and videographers to ensure consistency in brand storytelling.
  • Work with external vendors or agencies when required for campaign execution or asset production.

    • Qualifications

  • Bachelor's degree in journalism, communications, media, marketing, or a related field
  • Minimum 2 years of experience in social media content creation, digital marketing, or content writing
  • Proficiency in social media platforms and content creation tools (e.g. Canva, CapCut, Adobe Express, etc.)
  • Basic video production / editing experience is a strong advantage.
  • Familiarity with international education or school environments is a plus.

    • Key Competencies

    Knowledge, Skills & Abilities

  • Excellent written and visual storytelling skills.
  • Creative, digitally fluent, and up to date with social media trends and tools.
  • Strong organisational skills with the ability to manage multiple projects and deadlines.
  • Able to collaborate across teams and communicate with diverse stakeholders.

    • Behavioural Attributes

  • Positive, proactive, and highly adaptable.
  • Team player with a strong sense of responsibility.
  • Confident, curious, and community-minded.
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