Talent.com
Trade Channel Marketing Executive (Individual Contributor) - Pet Food
Trade Channel Marketing Executive (Individual Contributor) - Pet FoodAddiction Pet Foods • Klang City, Selangor, Malaysia
Trade Channel Marketing Executive (Individual Contributor) - Pet Food

Trade Channel Marketing Executive (Individual Contributor) - Pet Food

Addiction Pet Foods • Klang City, Selangor, Malaysia
1 hari lalu
Penerangan pekerjaan

Trade Channel Marketing Executive – Pet Food

Position Title : Trade Channel Marketing Executive – Pet Food

Position Details

  • Level : Assistant Manager (Individual Contributor)
  • Department : Trade Marketing
  • Location : Malaysia (remote) – supporting Southeast Asia, New Zealand, Australia, and the United States
  • Job Classification : Individual Contributor
  • Reports To : Head of Trade Marketing (APAC) / Marketing Director

Job Purpose

The Trade Channel Marketing Executive is responsible for driving in‑market execution and visibility of our pet food brands across key channels and markets. Based in Malaysia, this role supports Southeast Asian countries and selected global markets (NZ, AU, US) by localising global strategies into channel‑ready programmes, coordinating trade promotions and in‑store / online activations, and tracking commercial performance. The role ensures our brands win at the point of sale – online and offline – through effective trade programmes, strong distributor / retailer support, and data‑driven optimisation.

Key Result Areas & Responsibilities

Trade & Channel Program Execution

  • Support the planning and rollout of trade marketing programmes for assigned markets (SEA, NZ, AU, US) in alignment with brand and sales strategies.
  • Localise global / regional campaigns into channel‑specific activation plans (modern trade, general trade, pet specialty, veterinary, e‑commerce).
  • Prepare trade decks, sell‑in materials, and programme toolkits for distributors, key accounts and field sales teams.
  • Coordinate promo calendars, listing and relisting activities, price mechanics and in‑store / online campaigns with sales and distributors.

    • Channel Activation, POSM & Visibility

  • Execute in‑store activation plans including POSM deployment, gondola ends, shelf strips, wobblers and shopper education materials.
  • Support e‑commerce and omnichannel activations (e.g., campaign pages, banners, vouchers, bundles) in collaboration with digital and e‑commerce teams.
  • Manage POSM inventory, allocations and distribution to markets; ensure proper usage, compliance with brand guidelines and timely replenishment.
  • Assist in planning and executing pet events, trade shows and customer activations to drive trial and brand visibility.

    • Performance Tracking, Analysis & Reporting

  • Track performance of trade promotions and channel programmes (sell‑in, sell‑out, off‑take, distribution, visibility KPIs).
  • Consolidate data from distributors, retailers and internal systems into regular reports and dashboards for Sales and Marketing.
  • Identify gaps and opportunities by channel, account and market, and propose corrective actions or test‑and‑learn initiatives.
  • Monitor competitor activities (pricing, promotion, visibility, NPD) and share structured insights with stakeholders.

    • Stakeholder & Partner Collaboration

  • Collaborate closely with Sales, Key Account Management, Brand Marketing, e‑commerce and Supply Chain to ensure aligned execution.
  • Work with distributors and key retail partners to secure visibility, implement agreed programmes and resolve on‑ground issues.
  • Support training for distributor and field sales teams on brand fundamentals, product knowledge and key trade programmes.
  • Maintain clear documentation and communication of plans, timelines and expectations to all stakeholders.

    • Ad Hoc Projects & Continuous Improvement

  • Participate in cross‑functional projects (e.g., new market launches, channel pilots, merchandising standards, process improvements).
  • Continuously look for ways to simplify reporting, streamline trade processes and enhance the quality of in‑market execution.

    • Job Specifications / Qualifications

  • Bachelor’s degree in Marketing, Business, Management or a related field.
  • 2‑5 years experience in Trade Marketing, Channel Marketing, Shopper Marketing or a related commercial role in FMCG; pet food or pet care experience is an advantage.
  • Exposure to multi‑country or regional roles (preferably SEA; experience or familiarity with NZ / AU / US markets is a plus).
  • Good understanding of trade channels : modern trade, general trade, pet specialty / vet channel and e‑commerce.
  • Strong numerical and analytical skills; comfortable working with Excel / Sheets and sales data (off‑take, share, distribution, promo uplift).
  • Experience working with distributors and / or key accounts is strongly preferred.
  • Proficient in English (spoken and written); Bahasa Malaysia or other regional languages are an advantage.
  • Willing to work with different time zones and occasionally travel to markets as required.

    • Core Competencies – Role Specific

  • Channel & Shopper Understanding – understands how different channels operate and how shoppers behave in pet food and FMCG environments.
  • Trade Program Execution – able to translate plans into clear activation steps, timelines and checklists for partners and field teams.
  • Data‑Driven Decision Making – uses numbers to evaluate promotions, identify gaps and recommend improvements.
  • Project & Time Management – manages multiple markets, campaigns and stakeholders while meeting deadlines.

    • Behavioural Competencies

  • Results‑Oriented & Proactive – driven to deliver commercial impact and take initiative without waiting to be told.
  • Collaboration & Stakeholder Management – builds good working relationships with sales, distributors and external partners.
  • Communication Skills – clear, structured and professional written and verbal communication across cultures and time zones.
  • Adaptability & Learning Mindset – comfortable working in a fast‑moving, multi‑country environment and open to learning about new markets, systems and tools.

    • #J-18808-Ljbffr

    Buat amaran kerja untuk carian ini

    Marketing Executive • Klang City, Selangor, Malaysia

    Pekerjaan berkaitan
    Remote Pet Food Trade Marketing Lead (SEA / AUS / NZ / US)

    Remote Pet Food Trade Marketing Lead (SEA / AUS / NZ / US)

    Addiction Pet Foods • Kuala Selangor, Kuala Selangor, Malaysia
    A leading pet food company in Malaysia is seeking a Trade Channel Marketing Executive to drive in-market execution across Southeast Asia, New Zealand, Australia, and the US.The role emphasizes loca...Tunjukkan lagi
    Kemas kini terakhir: 17 jam yang lalu • Dinaikkan pangkat • Baharu!
    Trade Marketing Executive (FMCG Start Up)

    Trade Marketing Executive (FMCG Start Up)

    Hyppies • Kuala Lumpur, Kuala Lumpur, Malaysia
    Trade Marketing Executive (FMCG Start Up).Hyppies, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.We are looking for a Trade Marketing Executive (FMCG) with 1 to 2 years of experience, o...Tunjukkan lagi
    Kemas kini terakhir: 8 hari yang lalu • Dinaikkan pangkat
    Trade & Retail Marketing Manager / Lead

    Trade & Retail Marketing Manager / Lead

    Sika • Kuala Lumpur, Kuala Lumpur, Malaysia
    Trade & Retail Marketing Manager / Lead# Trade & Retail Marketing Manager / LeadFull-time Marketing Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaShare3. Trade & Retail Marketing Manage...Tunjukkan lagi
    Kemas kini terakhir: 30+ hari yang lalu • Dinaikkan pangkat
    Technical Product Manager

    Technical Product Manager

    Advice Corporation • Kuala Selangor, Kuala Selangor, Malaysia
    InfluenConnect™ ( is a pioneering SaaS platform launched by Comms8 in 2023 to liberate the influencer economy.The platform connects brands with over 105,000 influencers worldwide, providing transpa...Tunjukkan lagi
    Kemas kini terakhir: 30+ hari yang lalu • Dinaikkan pangkat
    Marketing Manager

    Marketing Manager

    Talent Recruit • Selangor, Malaysia
    We are representing a well-known client in the hospitality industry, looking for.Senior / Income Audit Executive.We are seeking a passionate and creative. This position requires a hands-on marketer ...Tunjukkan lagi
    Kemas kini terakhir: 30+ hari yang lalu • Dinaikkan pangkat
    Assistant Trade Marketing Manager - FMCG Beverage

    Assistant Trade Marketing Manager - FMCG Beverage

    Randstad Malaysia • Kuala Lumpur, Kuala Lumpur, Malaysia
    Our client is a well‑established FMCG company with a rich heritage in Malaysia.They are a market leader in the beverage category, renowned for their high quality products and strong brand loyalty a...Tunjukkan lagi
    Kemas kini terakhir: 17 jam yang lalu • Dinaikkan pangkat • Baharu!
    Trade Marketing Manager (GT & EM)

    Trade Marketing Manager (GT & EM)

    Suntory Holdings Limited • Petaling Jaya, Selangor, Malaysia
    To direct the Trade Marketing function in ensuring company and category objectives are achieved by translating overall brand strategies into actions that build sales volume, create brand relevance,...Tunjukkan lagi
    Kemas kini terakhir: 30+ hari yang lalu • Dinaikkan pangkat
    Country Manager, Malaysia & Indonesia — AI & Enterprise Sales

    Country Manager, Malaysia & Indonesia — AI & Enterprise Sales

    Proto • Selayang Municipal Council, Selayang Municipal Council, Malaysia
    A leading AI solutions provider is seeking a Country Manager to oversee operations in Malaysia and Indonesia.The role involves engaging with prospects, managing a sales pipeline, and leading presen...Tunjukkan lagi
    Kemas kini terakhir: 17 jam yang lalu • Dinaikkan pangkat • Baharu!
    Country Manager - Malaysia and Indonesia

    Country Manager - Malaysia and Indonesia

    Proto • Kuala Selangor, Kuala Selangor, Malaysia
    Country Manager - Malaysia and Indonesia.Proto Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.Proto is bringing secure AI to everyone. We specialise in local languages and end-to-end AI w...Tunjukkan lagi
    Kemas kini terakhir: 17 jam yang lalu • Dinaikkan pangkat • Baharu!
    Remote Digital Marketing Executive : E‑Commerce & Ads Expert

    Remote Digital Marketing Executive : E‑Commerce & Ads Expert

    VDart Malaysia • Klang Municipal Council, Klang Municipal Council, Malaysia
    A leading digital marketing company in Malaysia is seeking a qualified candidate for a role focused on e-commerce and digital marketing. The ideal candidate will have a Diploma or Degree in a releva...Tunjukkan lagi
    Kemas kini terakhir: 4 hari yang lalu • Dinaikkan pangkat
    Strategic Sales Leader : Pet Specialty & eCommerce

    Strategic Sales Leader : Pet Specialty & eCommerce

    Nestlé • Petaling Jaya, Selangor, Malaysia
    A leading food and beverage company in Malaysia seeks a Sales Manager to develop and oversee the Pet Specialty and eCommerce channels. Responsibilities include achieving sales targets, managing trad...Tunjukkan lagi
    Kemas kini terakhir: 2 hari yang lalu • Dinaikkan pangkat
    Impactful Online Tutor : BSc Professional Accountancy

    Impactful Online Tutor : BSc Professional Accountancy

    The University of London • Kuala Selangor, Kuala Selangor, Malaysia
    A leading global education provider is seeking an Online Tutor specializing in Performance Management for their BSc Professional Accountancy programme. The role involves supporting students through ...Tunjukkan lagi
    Kemas kini terakhir: 3 hari yang lalu • Dinaikkan pangkat
    Trade Marketing Manager

    Trade Marketing Manager

    Versuni • Petaling Jaya, Selangor, Malaysia
    We’re looking for a commercially driven, Trade Marketing Manager to lead strategy and execution across offline and online retail channels (excluding pure play eCommerce). This role is critical to de...Tunjukkan lagi
    Kemas kini terakhir: 17 jam yang lalu • Dinaikkan pangkat • Baharu!
    FGE, Business Development Director (min 12 months contract) - Malaysia

    FGE, Business Development Director (min 12 months contract) - Malaysia

    Frost & Sullivan • Kuala Selangor, Kuala Selangor, Malaysia
    FGE, Business Development Director (min 12 months contract) - Malaysia.We are seeking individuals with strong C‑suite connections and deep local market expertise who are passionate about creating b...Tunjukkan lagi
    Kemas kini terakhir: 1 hari yang lalu • Dinaikkan pangkat
    Trade Marketing Manager

    Trade Marketing Manager

    PERSOL APAC • Subang Jaya, Selangor, Malaysia
    Recruitment Consultant | Career Advisor | Supporting Talents & Businesses in Finding the Right Match.We are seeking a passionate and strategic. If you are a results-driven marketer with a deep under...Tunjukkan lagi
    Kemas kini terakhir: 3 hari yang lalu • Dinaikkan pangkat
    Assistant Product Manager - Consumer Trade Marketing

    Assistant Product Manager - Consumer Trade Marketing

    Delfi Marketing Sdn Bhd • Subang Jaya, Selangor, Malaysia
    Be among the first 25 applicants.To prepare and develop marketing plan for the designated products, agencies and principals in line with the Company’s as well as the Principals’ objectives.To const...Tunjukkan lagi
    Kemas kini terakhir: 30+ hari yang lalu • Dinaikkan pangkat
    Head of Marketing

    Head of Marketing

    Highlight Travel & Tours Sdn Bhd • Klang City, Selangor, Malaysia
    Reporting directly to the Managing Director, this is an exciting and pivotal role as the Head of Travel Marketing at Highlight Travel & Tours Sdn Bhd. As a full-time position based in Klang, Selango...Tunjukkan lagi
    Kemas kini terakhir: 6 hari yang lalu • Dinaikkan pangkat
    Independent Business Development Director | Commission-Driven

    Independent Business Development Director | Commission-Driven

    Frost & Sullivan • Kuala Selangor, Kuala Selangor, Malaysia
    A global consulting firm in Petaling Jaya is seeking a Business Development Director to leverage market knowledge and drive sales across various service lines including consulting and research.The ...Tunjukkan lagi
    Kemas kini terakhir: 1 hari yang lalu • Dinaikkan pangkat